Sunday, 12 November 2017

NAPA Auto Specialist Marketing Suggestions

Facebook Page
- Provides a platform to engage with customers both old and new.

- Provides an avenue for the company to develop a brand voice and personality
through posts and comments.

- Run various Ad campaigns ( long, short, promotion, lead generation, etc…) on

Facebook or cross-platform to Instagram considering you decide to have an
account, which I do recommend you create one.

- Facebook has a great metric system which can be used to test campaigns and
provide you with great analytics.

- Recently Facebook implemented their survey posts which to companies can be

used creatively to collect market information and also promote.

- Videos get the most views on Facebook simply because they’re the type of
content most people interact with. So having photography and videography
mixed in will definitely boost views, comments, likes and ultimately a
following for NAPA not just as a business but a brand.

- Send customers to the website and also collect emails for a mailing list.

Instagram
- Probably the best part about Instagram is that its part of Facebook in that the two
can be used to cross-platform marketing. Ad campaigns run on Facebook can
also be made to run on Instagram. If you have both an Instagram account and
Facebook page then you get the best out of your campaigns; you get double and
even triple the number of views and likes that you’d get using just one platform.
This not only maximizes ROI for your marketing budget but also strengthens
brand image.

- With Instagram being a platform for pictures and video posts ( also, some other
elements that Facebook provides). NAPA can also post really nice pictures of
customers with unique vehicles and also have customers post their own pictures
and TAG NAPA’s account to their photo in order to promote the brand.

1
 Sunday, 12 November 2017
- Also running promotions and maybe competitions and rewarding with give aways,
the brand gets stronger through strong exposure not to limited to St.Lucia but
also the wider Caribbean region and international countries.

- Customers can also contact the company via the account itself with a business
account. When they jump onto the company profile page theirs options to email,
call or visit the website.

LinkedIn
- LinkedIn carries the same essentials as Facebook but the only major difference is
LinkedIn is the Facebook for business individuals and not the average
culmination of individuals. Whatever you can do on Facebook, a business can do
on LinkedIn.

Website
- A website for NAPA would be the perfect easy access area for customers to get
information on vehicle parts and company activities when on the run or unable to
call or visit store locations.. You can provide customers with article and videos
containing advice within the auto industry. Also another great benefit is collecting
email leads for a mailing list to perform other promotional actives like newsletters
and coupons etc. A digital business card to connect with the world.

- CMS or Content Management System

• systems like Wordpress are considered one of the most powerful and reliable in
CMSs to this day. Reason being it provides you with the ability to control
virtually everything on your website from design, posts, comments and even
have the ability to use custom Wordpress plugins that make certain changes or
provide you with relevant site metrics. This would be perfect for a standard
NAPA website.

- Social Media Connection

• Another great feature using a website is the ability to connect your social media
accounts. The ability to connect your articles when they’re posted on the site to
those social media accounts and share them with all your followers. Not just
sharing advice and company promotions but also driving traffic to your website

2
 Sunday, 12 November 2017
increasing traffic and creating opportunities for more income like
advertisements.

- Grow a mailing list

• With the website you’re able to collect email addresses by having new and
returning customers Opt In for a monthly newsletter subscription, specials and
other offers mailing list.

Newsletter
- Newsletters have always been the most useful form of content marketing for
brands who run active websites. Newsletters allow you to keep in touch with
customers who are usually too busy to browse your website for new information
and they get the most important stuff directly to their inbox.

- Newsletters also carry external links back to your website to increase traffic and
can be used strategically to turn viewers into buyers if designed and worded
right.

- Newsletters can be managed via mailing list managers or a different type of CMS
such as Mail Chimp. These browser based systems allow for multiple uses and
styles of management for your mailing list. With features like:

• Collecting emails and growing your mailing list through the CMS themselves as
an option via social media

• Collecting via your website

• Adding an already created list via Microsoft Excel

• Customizing your list to fit different types of customers

• create Newsletter Campaigns via templates provided

• create Email Ad campaigns via templates provided

• create drip email campaigns via templates provided

Loyalty Card Program

- NAPA has been around for sometime now, providing customers with a loyalty
card program shows the customers you appreciate their continuous business.
Loyalty purchases makes customers know you’re paying attention to how much
they come and go.

3
 Sunday, 12 November 2017
- Providing freebies or really good discounts for vehicle services or certain big item
purchases keeps customers coming back and also gives way for new customers
who may not be receiving those gifts elsewhere.

- Loyalty card programs are also perfect for growing mailing lists as well when
customers sign up for them.

- Providing easy swipe cards when customers visit makes managing loyalty
programs easy. They can also be placed on a points system where certain items
or the total spent equates to a certain value of points.

Pop-up Wash
- Providing new business out of the norm like a pop-up carwash (even a bikini
themed one) strengthen brand image. A car wash with music, barbecue and
drink for sale on a weekend. Provides the best time for car enthusiasts to meet
up and socialize for a short period.

- A car-wash let’s say once a month or every quarter does several things:

• Provides a temporary job for youth given that you outsource the workers.

• Being consistent with activities like this always keeps you fresh in the minds of
customers and strengthens your brand image over time ultimately increasing
business.

• Becomes part of company culture.