B2B 

content marketing emerges as the game-changer for startups (700-800 words)

The article must talk about how new age start-ups are leveraging novel digital content to
market themselves, increase footfalls and boost sales.

Innovative B2B digital content marketing strategies to enhance

your sales
Every business is exclusive so is the target audience. Two dominant facets of any
business are befitting strategies and demanding customers. Digital content
marketing is a set of strategies comprising blogging, website promotions, and market
research so on to bring in target customers to your business and convert them into
potential prospects. An effective content marketing strategy should generate leads,
and it must be cost-effective, brand-oriented, and promote revenue in the long run.
Content marketing is a robust and highly competitive tool. If you use the same
marketing strategies that all others use, your business will be worthless. Some
approaches work like a charm for one business and prove to be ineffective for
another business. Hence, your content marketing strategy must be precise, creative,
practical, and diverse. Let us look into ingenious content marketing tricks that drive
sales to your business.
Create the content your target audience looks for
Whenever you create a landing page for a website or any promotional content, the
first question which strikes your mind should be; for whom and why? Whatever
content you create or advertise will reach a 'set audience' for sure, but the scope of
your content increases if it gets received by the 'right' set of the target audience.
Create engaging content that goes beyond the initial views or a few clicks. The term
KYC widely used in banking is a case in point. Identify your target customers and
plan content strategies according to your buyer personas.
Create multiple and focused landing pages
The creation of targeted landing pages linked to the latest SEO guides and their
optimization with appropriate keywords is essential for the success of your content
marketing strategy. Make independent landing pages having relevant keywords and
then properly link all keywords with advanced SEO guides. This approach brings
increased traffic from the targeted audience to your website or content. The user-
specific content brings in more potential traffic. The best way to build engaging and
more specific landing pages is by using templates. Instapage is an instance to the
point.
Plan more search engine optimized contents
The use of long-tail keywords that most customers type in the search engines to get
particular results can lead your content marketing to the next level. A focused
'keyword search' having a clear intent yields valuable clients to your business.
Ubersuggest is one such keyword search tool. In addition to this, optimize the
content for local keyword searches. Paid advertisements can bring quick results
compared to SEO.
Build content based on a buyer's persona
All customers who visit your website in need of some services are not your potential
clients. Nearly half of them may turn your services down. Hence identify the potential
customer by subdividing your buyer's persona. A detailed insight into the buyer's
persona enables owners to create engaging content that suits the need of each
segment effectively.
Focus on your competitor
A clear-cut content strategy wins when it focuses on the work plan of the competitor
as well. Analyze the work pattern of your competitor and try to outsmart them by
employing up-to-date marketing techniques. Try to achieve extra backlinks or quality
links to your content than your competitor.
Readjust to the changing times
Online technologies are ever-changing entities so are content marketing strategies.
Whatever the latest technologies come off, you should evolve your content strategies
accordingly. Engage your audience through automated and personalized emails, and
entice them to visit your website. Mobile phone optimization of contents is crucial in
the present-day scenario. Digital contents get a bulk chunk of traffic from mobile
phones these days. Personalized email marketing and the mobile optimization of
content can gain high client conversion rates.
Social Media Marketing: not to be ignored
Facebook, Instagram, Twitter, LinkedIn, and Pinterest are platforms that no business
in the world will leave as it is. Yes! Your content strategies should stay up-to-date on
these platforms. The social media optimized content ushers high interaction and a
large target audience to your business. Social media content marketing enables the
smooth run of post-sale customer services.
Backlinking
The best content marketing strategy will bring as many backlinks to the website by
utilizing authentic blogs and articles. Passionate blogs or articles can drive too many
target audiences to your website. Hence, updating blogs and articles is essential to
maintain a perfect content marketing strategy.
It may be true that you have put so much effort into your content marketing, but still,
the results may not be lucrative. Hence keep an updated content marketing system
to track the results and make sure your goals of the business are cost-effectively
met.