What are Digital Marketing Services?

Digital marketing services helps in promoting and selling products/services through

internet. Online marketing is all about digital presence. Marketing brand, product,
services through online platforms is a big deal nowadays; as internet usage is
increasing rapidly over time. It helps to connect with your potential customers
globally keeping you ahead in the competition. Let’s check top 10 types of services
in digital marketing that helps you boost your business.

” Digital marketing services are very essential to skyrocket your business.”

Top 10 Digital Marketing

Services that help you boost 
your business.
 Website Development
 Search Engine Optimisation (SEO)
 Search Engine Marketing (SEM)
 Social Media Marketing
 Email Marketing
 Content Marketing
 Affiliate Marketing
 Re-targeting
 PPC
 Integrated Online Marketing Strategies

Website Development
One of the most used & important digital marketing services in Website development and designing. A
website is the most effective way to create your digital presence. A well-maintained website helps to
gain a competitive advantage in the industry.

Developing a website for your business offers many benefits such as:

Generating more leads

Expand your reach
Enhance your brand identity to a bigger market
Increase ROI
Easy access to New Customers.
By developing a website, you introduce your brand to the global market. This not only increases your
reach and visibility but also bags a lot more responsibility for us to keep updating and providing
genuine details.

Search Engine Optimization (SEO)

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant
traffic.” – Adam Audette
Usage of a search engine is increasing day by day; it has the power to
choose which websites appear top on the online search result.
SEO means optimizing your online content with relevant keywords so that
it is easily discoverable by search engines. It is the most used and is
always at the top of the Digital marketing services list. SEO affects all
online marketing strategies that you use to promote your brand. It helps in
generating more traffic to your website and hence generate more leads.

Search Engine Marketing (SEM)

Search Engine Marketing is similar to SEO which uses keywords to
optimize search results. However, SEM is paid to advertise as different to
SEO which optimizes organically. The most common platform used for
SEM is Google Adwords. It is a game of keywords. With google ads, you
pay for your bid of keywords to display your ad on the prime spot. It is the
process of getting noticed on top of search by paid ad campaigns.
Social Media Marketing
Social Media is the biggest online platform with a large number of audience
active on it globally. Prospective customers of all age, size, the taste is
available on various social media platforms like Facebook, Twitter,
Instagram, and many more. Social Media Marketing is the most common
digital marketing service used in today’s world to promote various products
and services. It is the fastest and most effective way to promote your
business online with a wider reach. Digital marketing agency helps you
create the right content that appeals to your target audience and also runs
suitable campaigns on social media like Facebook ads to generate more
leads and increase sales. We can increase brand awareness with creative
posts, videos, conversations, quizzes, live events on social media; these
are all part of social media marketing.
“ Social Media is changing the world, and we are all here witnessing it” 
– IAN SOMERHALDER 
Email Marketing
Email Marketing helps you rapidly grow your business and sustain your relationship with your
customers. It is a widely used digital marketing strategy of sending emails to prospective buyers and
converting them to loyal customers. The best thing about email marketing is that you own your
leads/subscribers. By sending regular updates, reminders, information about your brand to your
subscribers help you build trust and relationship, which may eventually turn your subscribers into
customers. Among all the digital marketing services this is one of the best ways to generate leads.
Essential parts of email marketing include managing email lists, email designing, personalization,
carrying out drip campaigns, and others. There are many email marketing tools available like Mail
Chimp, AWeber, etc.

Content Marketing
Content marketing is an inbound marketing strategy that focuses on providing value to the target
audience through the right content. Content is required in all types of digital marketing services. Many
businesses grew just based on the content they promoted. Content is not just wording or sentences it
is much more than that it is what you see in pictures, videos, and what helps you grow. If you are not
putting up relevant content along with your marketing strategy you may lack behind.
“When creating content, be the best answer on the internet.” ~ Andy Crestodina 
Affiliate Marketing
Affiliate marketing is a performance-based digital marketing service. Here, payment is made based on
conversion rather than traffic. Affiliate marketing is popular among bloggers, YouTubers, and high-
traffic website owners who make money by publishing other people’s products/service ads on their
channel; and get paid every time someone purchases products by clicking on link/ads published on
their channel.

Re – targeting
Re-targeting is also known as re-marketing, it is a digital marketing service where online advertising is
targeted based on consumer’s past internet actions. It specifically targets those people who visited
your site but left without transacting. It is a way to target your potential customers by reminding them
about products they visited on your site and encouraging them to come back and close the deal. This
helps you generate leads that are highly relevant as it targets those customers who have some
interest in your brand/ products or services.

Pay Per Click

Pay Per Click is a digital marketing service close to SEO & SEM. Almost all social networks offer pay
per click advertising. Here the marketer place ads on different platforms and pay to host every time
their ad is clicked. Search Engine, Google Ads is the most popular form of PPC. Pay per click
advertising is used especially for time-sensitive campaigns like a seasonal business, or to the target
audience in a new location.

Why Use PPC?

“98% of searchers choose a business that is on page one of the results
they get.” (BrightLocal)
“64% of people click on Google ads when they are looking to buy an item
online.” (Wordstream)
“72% of AdWords marketers plan to increase their PPC budgets.” (Search
Engine Watch)
 

Integrated Online Marketing Strategies

Integrated Online marketing strategy, integrates all digital marketing services, efforts to form a single
plan of action. In the current circumstance, an integrated digital marketing approach is of great
importance for the business to survive. This helps you get more reach and connect with your
audience on their preferred channel. The integrated approach ensures that all digital marketing efforts
are coordinated and complement each other. In Integrated digital marketing, your brand is promoted
on various platforms simultaneously. A combination of Digital marketing services works best as it
helps you reach more customers and promote yourself through different channels.

Each and every Digital Marketing Service has its own value and you should
choose the right one based on your requirement. Digital Marketing Services
are undoubtedly the lifeline of business today as in these tough times it is
hard to imagine your business grow without an online presence. If you want
to survive in a highly competitive environment and grow your business
digital marketing services are a must-have.