Reach out to the older generation through the digital

way
Did you know almost 27% of consumers above 55 feel brands target only younger people? They feel
millennial
is
the
current
buzzword
and
they
are
being
clearly
left
out.
But some health brands are not leaving behind the elderly. They have offerings for them and brand
their products exclusively for them. Here is an example from Flora ProActiv.
Nutrition is an issue for all, but with age it becomes a higher concern and Flora ProActiv recognises
this concern and targets the elderly. Their messages are tailor made to the elderly. It includes a lot of
information and help that can help them to understand their products with ease. Here are snapshots
from their website below.

The site also uses success stories from customers to instil confidence. Way to go Flora ProActiv.

Flora ProActiv is a clear example to prove to us that elderly are ready for digital marketing too..

THE END