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  • Perspective: Prentice Hall, Harlow

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    This document references 3 sources: 1) An article from 2007 about LUSH cosmetics being handmade and cruelty-free. 2) A 2012 book about strategic brand management from a European perspective. 3) A 1999 journal article about brand mantras, their rationale, criteria, and examples.

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    This document references 3 sources: 1) An article from 2007 about LUSH cosmetics being handmade and cruelty-free. 2) A 2012 book about strategic brand management from a European perspective. 3) A 1999 journal article about brand mantras, their rationale, criteria, and examples.

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    © All Rights Reserved
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    6 views1 page

    Perspective: Prentice Hall, Harlow

    Uploaded by

    Muhammad Ammar
    This document references 3 sources: 1) An article from 2007 about LUSH cosmetics being handmade and cruelty-free. 2) A 2012 book about strategic brand management from a European perspective. 3) A 1999 journal article about brand mantras, their rationale, criteria, and examples.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Jennifer W & Michelle, E 2007, ' LUSH produces handmade, cruelty-free cosmetics available

    worldwide', Vegetarian Journal, vol. 31, no. 2, pp. 2-15.

    Keller, K., Aperia, T. and Georgson, M. (2012), Strategic Brand Management, A European
    Perspective: Prentice Hall, Harlow.

    Keller, K.L. (1999). Brand Mantras: Rationale, Criteria and Examples. Journal of Marketing
    Management. 15 (1), 43-51.

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