Data recording sheet

Location :
Q1 Name of the outlet :
Q2 Name of the store :
Q3 Type of outlet
a)

Departmental

b) speciality

c) exclusive

d) supermarket

Q4 Category
a)

Accessories

b) apparels

c) electronic

d)footwear

e) multi-store

Q5 Type of visual merchandising used

a)

Window display

b) floor merchandising

c) mannequins

d) promotional signage

Q6 Number of units used for each

Window display ..
Floor merchandising
Mannequins

Promotional signage .

Q7 Types of visual product placement adopted by the retailers

a)

Vertical

e) market

b) horizontal

c) commercial

d) margin