Week 2 Unit 1:

Conceptual, Perceptual,
and Semantic Design

Conceptual, Perceptual, and Semantic Design

Need for semantic notation

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Slide 2

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY convey a message

UNIFY
CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 3

Conceptual, Perceptual, and Semantic Design

SAY convey a message

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Slide 4

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY
UNIFY
CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE organize content

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Slide 5

Conceptual, Perceptual, and Semantic Design

STRUCTURE organize content

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Slide 6

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY convey a message

UNIFY
CONDENSE
CHECK

Conceptual design

EXPRESS
SIMPLIFY
STRUCTURE organize content

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Slide 7

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY
UNIFY
CONDENSE
CHECK

EXPRESS choose proper visualization

SIMPLIFY
STRUCTURE

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Slide 8

Conceptual, Perceptual, and Semantic Design

EXPRESS choose proper visualization

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Slide 9

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY
UNIFY
CONDENSE
CHECK

EXPRESS
SIMPLIFY avoid clutter
STRUCTURE

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Slide 10

Conceptual, Perceptual, and Semantic Design

SIMPLIFY avoid clutter

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Slide 11

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY
UNIFY
CONDENSE increase information density
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 12

Conceptual, Perceptual, and Semantic Design

CONDENSE increase information density

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Slide 13

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY
UNIFY
CONDENSE
CHECK ensure visual integrity

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 14

Conceptual, Perceptual, and Semantic Design

CHECK ensure visual integrity

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Slide 15

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY
UNIFY
CONDENSE increase information density
CHECK ensure visual integrity
Perceptual design

EXPRESS choose proper visualization

SIMPLIFY avoid clutter
STRUCTURE

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Slide 16

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY
UNIFY apply semantic notation

Semantic design

CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 17

Conceptual, Perceptual, and Semantic Design

UNIFY apply semantic notation

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Slide 18

Conceptual, Perceptual, and Semantic Design

form the SUCCESS formula of IBCS

SAY
UNIFY
CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 19

Copyright 2016 HICHERT+FAISST GmbH

Copyright 2016 HICHERT+FAISST GmbH. All content/information present here is the exclusive property of
HICHERT+FAISST GmbH. The content/information contained here is correct at the time of publishing. No
material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or
distributed in any form without prior written permission from HICHERT+FAISST GmbH. Unauthorized use of
the content/information appearing here may violate copyright, trademark and other applicable laws, and could
result in criminal or civil penalties.

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Slide 20

Thank You!

Contact Information:

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Week 2 Unit 2:
Conceptual Design:
SAY and STRUCTURE

Conceptual Design: SAY and STRUCTURE

SAY convey a message

SAY convey a message

UNIFY
CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 2

Conceptual Design: SAY and STRUCTURE

Reports convey messages, whereas dashboards dont

IT

Controlling

Dashboards

Management

Reports
Make
decisions
Create
messages

Provide
data

Evaluate
messages

Analyze
data

Develop
systems

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Slide 3

Conceptual Design: SAY and STRUCTURE

Chart with message on detection level

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Slide 4

Conceptual Design: SAY and STRUCTURE

Chart with message on explanation level

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Slide 5

Conceptual Design: SAY and STRUCTURE

Chart with message on suggestion level

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Slide 6

Conceptual Design: SAY and STRUCTURE

STRUCTURE organize content

SAY
UNIFY
CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE organize content

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Slide 7

Conceptual Design: SAY and STRUCTURE

Is there a rank order in this table?

Source: Roche Annual Report 2008, page 37

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Slide 8

Conceptual Design: SAY and STRUCTURE

Bad structure in the upper part of the screen

Source: www.visualbi.com (2016-02-12)

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Slide 9

Conceptual Design: SAY and STRUCTURE

Good structures are collectively exhaustive

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Slide 10

Conceptual Design: SAY and STRUCTURE

as the basic part of the IBCS SUCCESS formula

SAY convey a message

UNIFY
CONDENSE
CHECK

Conceptual design

EXPRESS
SIMPLIFY
STRUCTURE organize content

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Slide 11

Perceptual Design: EXPRESS and SIMPLIFY

will be treated in the next unit

SAY
UNIFY
CONDENSE increase information density
CHECK ensure visual integrity
Perceptual design

EXPRESS choose proper visualization

SIMPLIFY avoid clutter
STRUCTURE

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Slide 12

Copyright 2016 HICHERT+FAISST GmbH

Copyright 2016 HICHERT+FAISST GmbH. All content/information present here is the exclusive property of
HICHERT+FAISST GmbH. The content/information contained here is correct at the time of publishing. No
material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or
distributed in any form without prior written permission from HICHERT+FAISST GmbH. Unauthorized use of
the content/information appearing here may violate copyright, trademark and other applicable laws, and could
result in criminal or civil penalties.

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Slide 13

Thank You!

Contact Information:

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Week 2 Unit 3:
Perceptual Design:
EXPRESS and SIMPLIFY

Perceptual Design: EXPRESS and SIMPLIFY

EXPRESS choose proper visualization

SAY
UNIFY
CONDENSE
CHECK

EXPRESS choose proper visualization

SIMPLIFY
STRUCTURE

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Slide 2

Source: Allianz Annual Report 2006

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Slide 3

The number of employees in Germany in 2006 is 63,000 (38% of total)

Insurance AG
Employees by region in 1,000s

38%

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Slide 4

The number of employees in Germany in 2006 is 63,000 (38% of total)

expected to be going down to 56,000 in 2009 (31%) compared to 2006 employees of A (79%) and B (9%)

by Region in thousand
Insurance AG
Employees by region in 1,000s

52%
38%

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Slide 5

Perceptual Design: EXPRESS and SIMPLIFY

Chart selection matrix
Structures

Time series
Columns
Few data points

Lines and areas

Many data points

Bars
Structural comparisons

Single
One-dimensional
analyses
Stacked
Accumulated
items
Normalized
Part to whole
analyses
Indexed
Comparing
growth rates

100

100

100

100

100

100

Waterfalls
Contributions to growth
(columns) or
calculations (bars)
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Slide 6

Perceptual Design: EXPRESS and SIMPLIFY

Chart selection matrix
Structures

Time series
Columns
(cont.)

Lines and areas

(cont.)

Bars
(cont.)

Grouped
Comparisons

Red and green

Absolute
variances
Red and green pins
Relative variances

Red and green

waterfalls
Contributions
to variance

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Slide 7

Perceptual Design: EXPRESS and SIMPLIFY

SIMPLIFY avoid clutter

SAY
UNIFY
CONDENSE
CHECK

EXPRESS
SIMPLIFY avoid clutter
STRUCTURE

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Slide 8

Report Page 27
Graphical Display of Net Sales Development (in Mill. Euro)

Division Food
Net Sales Belgium (Mio. )

Division Food
Net Sales France (Mio. )

Mio EUR

Mio EUR

19.23 19.91

20

20

15
10

15

9.92
6.21

7.17

5
2012 2013 2014 2015(P)

Division Food
Net Sales Sweden (Mio. )
Mio EUR

20

10.36

10

5
0

18.95
16.51

19.14
15.45

2012 2013 2014 2015(P)

Division Food
Net Sales USA (Mio. )

20.54

Mio EUR

16.05

18.70 18.65

20.35

20
11.89

Belgium

15

15

10

10

France

Sweden

2012 2013 2014 2015(P)

Comments: none

Copyright 2016 HICHERT+FAISST GmbH

2012 2013 2014 2015(P)

USA

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Slide 9

Food Division
Net Sales in mEUR
2012..2015

Belgium

France
19

20

19
17
10

10

2012 2013 2014 2015

PL

Sweden

USA
19

16

21

19

19

20

16
12

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Slide 10

Perceptual Design: EXPRESS and SIMPLIFY

Reduced coloring allows to focus

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Slide 11

Perceptual Design: EXPRESS and SIMPLIFY

Reduced coloring allows to focus

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Slide 12

Copyright 2016 HICHERT+FAISST GmbH

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Slide 13

Perceptual Design: CONDENSE and CHECK

will be treated in the next unit

SAY
UNIFY
CONDENSE increase information density
CHECK ensure visual integrity
Perceptual design

EXPRESS choose proper visualization

SIMPLIFY avoid clutter
STRUCTURE

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Slide 14

Copyright 2016 HICHERT+FAISST GmbH

Copyright 2016 HICHERT+FAISST GmbH. All content/information present here is the exclusive property of
HICHERT+FAISST GmbH. The content/information contained here is correct at the time of publishing. No
material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or
distributed in any form without prior written permission from HICHERT+FAISST GmbH. Unauthorized use of
the content/information appearing here may violate copyright, trademark and other applicable laws, and could
result in criminal or civil penalties.

Copyright 2016 HICHERT+FAISST GmbH

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Slide 15

Thank You!

Contact Information:

open@sap.com

Week 2 Unit 4:
Perceptual Design:
CONDENSE and CHECK

Perceptual Design: CONDENSE and CHECK

CONDENSE increase information density

SAY
UNIFY
CONDENSE increase information density
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 2

Copyright 2016 HICHERT+FAISST GmbH

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Slide 3

Copyright 2016 HICHERT+FAISST GmbH

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Slide 4

Copyright 2016 HICHERT+FAISST GmbH

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Slide 5

Copyright 2016 HICHERT+FAISST GmbH

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Slide 6

Report Page 27
Graphical Display of Net Sales Development (in Mill. Euro)

Division Food
Net Sales Belgium (Mio. )
Mio EUR

19.23 19.91

20

6.21

10.36
7.17

10
5

2012 2013 2014 2015(P)

Division Food
Net Sales Sweden (Mio. )
Mio EUR

20

18.95
16.51

15

9.92

5
0

Mio EUR

20

15
10

Division Food
Net Sales France (Mio. )

19.14
15.45

20.54

2012 2013 2014 2015(P)

Division Food
Net Sales USA (Mio. )

Mio EUR

16.05

18.70 18.65

20.35

20
11.89

Belgium

15

15

10

10

France

Sweden

2012 2013 2014 2015(P)

Copyright 2016 HICHERT+FAISST GmbH

2012 2013 2014 2015(P)

Comments: none

USA

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Slide 7

Food Division
Net Sales in mEUR
2012..2015

Belgium
19

France
20

19
17
10

10

2012

2013

2014

2015
PL

Sweden
21
19
16

USA
19

19

20

16
12

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Slide 8

Food Division
Net Sales in mEUR
2012..2015

Belgium
19

12

France
20
17

10

10

13

14

15
PL

Sweden
19
16

19

USA

21
16

Copyright 2016 HICHERT+FAISST GmbH

19

19

20
12

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Slide 9

Food Division
Net Sales in mEUR
2012..2015

Belgium
19
6
12

16

France
20

17

10

13

19
10

14 15
PL

Sweden
19 21

16

Copyright 2016 HICHERT+FAISST GmbH

19

USA
19 20
12

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Slide 10

Copyright 2016 HICHERT+FAISST GmbH

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Slide 11

Source: SAP Annual Report 2010

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Slide 12

Source: SAP Annual Report 2010

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Slide 13

Consistent
Scaling
scaling

No rings, no
pies, no circles

Time always
from left to right

Source: SAP Annual Report 2010

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Slide 14

SAP increased revenues by 33% but the operating margin went down by 6 pp
SAP Group
Revenues, Expenses, Profit in bn EUR
Operating Margin in %
2006..2010

Revenues (IFRS)

Expenses

Revenues*
by industry
12,5
Public
Service
Financial
Service

by region
12,5

Expenses*
by business
by business
areaarea
12,5
Other service
0,5
revenue
11,5

1,3
2,2 Germany

0,5

10,7
0,4

+33%

1,1

10,3
9,4

0,6

2,5

2,1

0,6
Service

2,8
4,1

2,2

'07

1,1

1,4

'08

'09

'10

1,7

1,7

Software and
1,8 sw-related
services

Consulting
revenue

Subscription
and other
0,4
sw-related
service revenue

2,1

2,1

1,9
2,3

Professional
2,1 services and
other services

1,3

2,2

Rest of
EMEA

'06

1,5

2,2

1,6

1,7

1,6

Research and
development

1,9
Consumer

2,4

6,1
0,5 Japan
1,3

Discrete
Mfg.

2,4

1,2

Rest of
APJ

4,6
3,8

Support
revenue

2,2
0,4
6,8

5,3

3,5

2,2

2,5

Profit*

2,6
26,6 26,3

0,5
0,8

7,6

Rest of
Americas

Sales and
marketing

0,7
8,9

8,1

Operating margin
23,3

24,3

20,8

Other
operating
1,6 expenses
2,5

Operating
margin

2,7

2,7

2,6

2,6

Operating
profit

1,9

1,8

1,8

1,8

Profit
after tax

9,9
Process
Mfg.

3,2 USA
2,5

3,0

3,4

3,6

3,3
2,6

Software
revenue
1,8

'10

'10

'06

'07

'08

'09

'10

* IFRS

HICHERT+FAISST

'10

Perceptual Design: CONDENSE and CHECK

CHECK ensure visual integrity

SAY
UNIFY
CONDENSE
CHECK ensure visual integrity

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 16

Semantic Notation The Next Big Thing in BI?

Copyright 2016 HICHERT+FAISST GmbH

Source: https://investor-relations.lufthansagroup.com/fileadmin/downloads/en/charts-speeches/LH-IP-2012-03-19-Frankfurt.pdf

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2
1
0

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Slide 18

Copyright 2016 HICHERT+FAISST GmbH

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Slide 19

Net revenue in mUSD

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Slide 20

Source: SAP Annual Report 2010

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Slide 21

Source: SAP Annual Report 2010

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Slide 22

Copyright 2016 HICHERT+FAISST GmbH

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Slide 23

Source: Swiss Post, Financial Report 2015

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Slide 24

Copyright 2016 HICHERT+FAISST GmbH

Source: Swiss Post, Financial Report 2015

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Slide 25

Perceptual Design: CONDENSE and CHECK

together with EXPRESS and SIMPLIFY

SAY
UNIFY
CONDENSE increase information density
CHECK ensure visual integrity
Perceptual design

EXPRESS choose proper visualization

SIMPLIFY avoid clutter
STRUCTURE

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Slide 26

Semantic Design: UNIFY and the IBCS Project

will be treated in the next unit

SAY
UNIFY apply semantic notation
CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 27

Copyright 2016 HICHERT+FAISST GmbH

Copyright 2016 HICHERT+FAISST GmbH. All content/information present here is the exclusive property of
HICHERT+FAISST GmbH. The content/information contained here is correct at the time of publishing. No
material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or
distributed in any form without prior written permission from HICHERT+FAISST GmbH. Unauthorized use of
the content/information appearing here may violate copyright, trademark and other applicable laws, and could
result in criminal or civil penalties.

Copyright 2016 HICHERT+FAISST GmbH

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Slide 28

Thank You!

Contact Information:

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Week 2 Unit 5:
Semantic Design:
UNIFY and the IBCS
Project

Semantic Design: UNIFY and the IBCS Project

UNIFY also supports the conceptual and perceptual rules

SAY
UNIFY apply semantic notation
CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 2

Copyright 2016 HICHERT+FAISST GmbH

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Slide 3

Semantic Design: UNIFY and the IBCS Project

Unifying terms and abbreviations supports SAY

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Slide 4

Semantic Design: UNIFY and the IBCS Project

Unifying numbers, units, and dates supports SAY

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Slide 5

Semantic Design: UNIFY and the IBCS Project

Unifying the position and layout of messages supports SAY

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Slide 6

Semantic Design: UNIFY and the IBCS Project

Unifying titles and subtitles supports SAY

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Slide 7

Semantic Design: UNIFY and the IBCS Project

Unifying the visualization of tables supports STRUCTURE

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Slide 8

Semantic Design: UNIFY and the IBCS Project

Unifying the visualization of structures supports STRUCTURE

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Slide 9

Semantic Design: UNIFY and the IBCS Project

Unifying the direction of time and structures supports EXPRESS

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Slide 10

Semantic Design: UNIFY and the IBCS Project

Unifying the visualization of analyses supports EXPRESS

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Slide 11

Semantic Design: UNIFY and the IBCS Project

Unifying the usage of colors supports SIMPLIFY

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Slide 12

Semantic Design: UNIFY and the IBCS Project

Unifying the usage of indicators supports SIMPLIFY

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Slide 13

Semantic Design: UNIFY and the IBCS Project

Unifying legends and labels supports SIMPLIFY

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Slide 14

Semantic Design: UNIFY and the IBCS Project

Unification in general supports CONDENSE

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Slide 15

Semantic Design: UNIFY and the IBCS Project

Unification in general supports CONDENSE

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Slide 16

Semantic Design: UNIFY and the IBCS Project

Unification of scaling indicators supports CHECK

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Slide 17

Semantic Design: UNIFY and the IBCS Project

Unification of outlier indicators supports CHECK

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Slide 18

Semantic design: UNIFY and the IBCS Project

UNIFY paves the way for IBCS

SAY
UNIFY
CONDENSE
CHECK

EXPRESS
SIMPLIFY
STRUCTURE

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Slide 19

Copyright 2016 HICHERT+FAISST GmbH

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Slide 20

Copyright 2016 HICHERT+FAISST GmbH

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Slide 21

Notation manual (PDF, PPT)

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Slide 22

Copyright 2016 HICHERT+FAISST GmbH

Copyright 2016 HICHERT+FAISST GmbH. All content/information present here is the exclusive property of
HICHERT+FAISST GmbH. The content/information contained here is correct at the time of publishing. No
material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or
distributed in any form without prior written permission from HICHERT+FAISST GmbH. Unauthorized use of
the content/information appearing here may violate copyright, trademark and other applicable laws, and could
result in criminal or civil penalties.

Copyright 2016 HICHERT+FAISST GmbH

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Slide 23

Thank You!

Contact Information:

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