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Evidencia-10 Ceramicol
Evidencia-10 Ceramicol
Usted y su equipo de trabajo han sido contratados por la empresa Ceramicol para
que realicen un estudio de mercado que contengan los siguientes puntos:
Choose and manage the distribution channels most appropriate
according the nature of the product in this case would be the dishes.
Over time, distribution centers have gained importance, as companies have
become aware that transactions within the distribution area are a source of
opportunities for competitive advantage over the competition.
An efficient distribution center has a fundamental impact on the overall success of
the logistics chain, and it underpins two of the most differentiating factors today
(cost and service level). It is also important to make a description of the operations
performed within the Distribution Center to meet the Company Ceramicol logistics
practices employed there.
The distribution center is responsible for the circulation and delivery of the product
in the right place, with the required quantities and at the right time and if the
distribution center fails, can result in serious problems that are reflected in
dissatisfied customers and financial losses for the company. The idea is to identify
and initially describe the fundamental operations carried out in the Company's
distribution center Ceramicol such as storage of merchandise, order preparation,
the loading of containers, etc. in order to make the process of distributing and
everything involved to get the dishes to customers.
Then identifies and analyzes the indicators belonging to the range to help keep
track and monitor all activities carried out within this area. The purpose of
analyzing the indicators in the area of distribution is to find critical points and
provide solutions to problems that prevent proper operation of the range, this
analysis is done monthly and after analysis and search for causes, proceed with
the decision making and corrective actions to continuously improve and prevent
errors continue committing actions.
The distribution process dishes We Ceramicol Company is complex as higher
volumes handled and has a wide variety of clients such as Avon, Success,
Carrefour, among others that are around the world.
To ensure the availability of products should be controlled inventory in physical
wineries of each of the companies belonging to the company, through a single
information system called Infor Lx, through this program allocation, programming
and is performed billing orders.
It is true that the price is a relevant variable in deciding purchases, but factors such
as quality, warranty and after sales service are equally or more important.
Develop a report on the most successful way to enter the American
market.
The US market is highly demanding in terms of quality of products imported from
any country in the world. For this reason, entry to this market requires compliance
with international quality standards.
For SMEs first attempt to enter the US market as indirect exporters, it is highly
recommended to explore the market first of suppliers, with the aim to know the
market better and gain experience in the different export processes. In the sector
there are two main options for suppliers:
The US market is highly demanding in terms of quality of products imported from
any country in the world. For this reason, entry to this market requires compliance
with international quality standards.
For SMEs first attempt to enter the US market as indirect exporters, it is highly
recommended to explore the market first of suppliers, with the aim to know the
market better and gain experience in the different export processes. In the sector
there are two main options for suppliers:
As suppliers of fresh produce exporters. Usually these companies provide
technical advice on the different stages of cultivation and post-harvest.
Please check well in advance, to more than one company on the conditions
of employment in the planning stage of the crop; It should be taken into
account that most companies specialize in certain products, according to
market demand. The list of exporting companies, can be found in the
Directory of Exporters published annually -AGEXPORT-.
As input suppliers exporting companies, including among others: plastic
bags, cardboard boxes and wood, prepared wax, ice, chemicals, fertilizers,
seeds, etc.
Think about expanding internationally was ten years ago something only part of the
strategies of large multinational companies, at least it was with American
companies as European -of all size- have always been very prone to develop
international markets simply because their local markets are very small. Mexico while there is no recovery in the purchasing power will remain a small market for