FORD FIESTA AND HERO MOTOR

CORPORATION

By

Aayush Kumaar(16082)

Use the Social Media to Create the Buzz:

FORD FIESTA
Q1.
Cross media that was taken as final medium for basic
communication. It was one of the digital leg that didnt
look like poor mainstream advertisement which we look
on the television or various other sources of digital
media.

Q2.
Customers having happy meal coupon has been given a
preference or an offer of talking to the prospects because as
they will slated and as they started promotional activities and
the core audience who are in love with superheroes and games
and took a brave front with the digital media.

Q3.
Facebook, Snap chat and twitter are the various social media
platforms that was being used by the Ford. Famous celebrity Mr
Aamir khan himself used twitter in order to interact with the
people for publicity and promotion. So as a tech freak it made a
very good impression on me and the people that have similar
hobby or interest in nature.

Design a brand: HERO MOTORCORP

Q1.
The main idea was to provide assurance to the
company old and loyal customers that although Honda
has moved on, there will not be any kind of change
whether the product is being concern or their services.
Rather than instant or dramatic campaign Hero Moto
Corp was totally focused on continuity.

Q2.
The sales pitch behind Hero Moto Corp first
advertisement was communication that brings to life
the global positioning of Indian Catapult, mirroring the
potential that every Indian holds within himself.

Q3.
LAW & KENNETH, an advertisement agency was used
which devised the communication strategy leading up
to the launch of new identity. And even it can be also
be used as for the media advertising also.