Creative Digital Media Production Unit 1: Lesson 7

What are the terms for types of audience?

DVD & Apps Consumer

Newspaper & Magazines Readers

Video Games Gamers
Website and Social Media Surfers
Music & radio - Listener
TV & Film - Viewer
Definition of an audience profile
Audience Profile is a term used to describe the characteristics of those read, view, or
listen to a given medium, such as a television channel or a magazine.
Such a profile generally contains economic information, such as approximate income,
home ownership, car ownership, and buying patterns.
It May also Contain information about social habits and geographic location.

Definition of Demographics
Demographics Are characteristics of a population. This includes characteristics such as a
race, ethnicity, gender, age, education, profession, occupation, income level, and marital
Status

Definition of Patterns
Another Important area of profiling involves observing and analysing consumer
patterns.

Definition ofBy
Data
Observing consumer behaviour and patterns media producers can maximise
profits by observing elements such as genre Choices, products consumed and the
All
Consumer
profiling must take Place Through Analysing Data
Impact
of Technology

TASK
You are to create a profile of the target audience for the
remastered edition of Skyrim. You must discover your
answers by analysing the data provided.
You must put the data into a series of charts that you will add
to an infographic.