Creative Digital Media Production Unit 1: Lesson 7

What are the terms for types of audience?

DVD and apps: consumers

Newspapers and magazines: readers

Video games: gamers
Websites and social medias: surfer
Music and radio: listeners
TV and film: viewers
Definition of an audience profile
It a term used to describe the characteristics of those who read, view, or listen
to a given medium, such as a television channel or a magazine. The profile
generally contains economic information such as approximate income, home
ownership, car ownership, and buying patterns but can also contain
information on social habits and geographic information.

Definition of Demographics
This is the characteristics of a population. This includes
characteristics such as race, ethnicity, gender, age, education,
profession, occupation, income level, and marital status.

TASK
You are to create a profile of the target audience for the
remastered edition of Skyrim. You must discover your
answers by analysing the data provided.
You must put the data into a series of charts that you will add
to an infographic.