Creative Digital Media Production Unit 8: Lesson 3

What might an organisation that operates over many countries

be called?
What are the characteristics of this type of organisation?
International or multinational

Global presence, mainstream, market led, profit-driven, use synergy

What might an organisation that operates over one countries be

called?
Get some pictures of example organisations...
What are the characteristics of this type of organisation?
They have national coverage and distribution, national focus of products,
compete with local and international markets.
A national organisation

What are the characteristics of local media?

Get some pictures of example organisations...
Provides local services, audience defined by geographical location, focus on
local issues and content, close relationship with audience

What are the characteristics of Community media?

Get some pictures of example organisations...

Serving the need of a community or particular groups, wide

community participation, audience defined by a small
geographical area or special interests, key role of volunteers
within the organisation, not-for-profit organisation, diverse
content, gives training opportunities.

Write down definitions for...

Vertical Integration
This is where a organisation owns
companies thought the production
process
Dont have to pay extra as you
own all the stages.
If the production flop they take the
hole hit, stinks/ stunts creative
ideas as there no new idea coming
in.
Production-distribution/marketingexhibition(release)

Horizontal Integration
Organisations that own more
than one company across
different sectors.
Allows synergy and give a
bigger marketing pool.
Oligopoly few own many

Time warner is both