Creative Digital Media Production Unit 8: Lesson 3

What might an organisation that operates over many countries

be called?
What are the characteristics of this type of organisation?
International or Multinational.

What might an organisation that operates over one country be

called?
Get
some

Global presence/ Mainstream products/ Market-led/ Profit-driven/ Use

synergy.
National.

pictures of example organisations...

What are the characteristics of this type of organisation?

What
are
the

National coverage and distribution/ national focus on products/ compete with

local and international markets.
Provide local services/ audiences defined by geographical location/ focus on
local issues and content/ close relationship with audience.

characteristics of local media?

Get some pictures of example organisations...

What are the characteristics of Community media?

Get some pictures of example organisations...
Serving the needs of a community or particular groups/ wide community
participation/ audience defined by a small geographical area or special
interests/ key role of volunteers within the organisation/ diverse content/
gives training opportunities.

Write down definitions for...

Vertical Integration
Horizontal Integration
This is where an organisation owns
Organisations that own more
companies throughout the
than one company across a
production process
media sector(s).
Ollygopoly.