Creative Digital Media Production Unit 1: Lesson 1

What does the term media mean to you?

Media is a consumer product that you can: watch, listen to or play etc.
It can be used to connect to a certain audience, but not everyone.

Write down the official definition of the term media...

A means of communication, as radio and Television, newspapers and

magazines, that reach or influence people widely.

Make a list of all the different media sectors you can think of...
Books
TV
Comics
Social media
Posters

Magazines
Film
Video games
Internet
Music

Newspapers
Radio
Documents
Home videos
Websites

In each sector can you identify two examples of products (use images
where you can)?

Sector
Television

Product
Coronation Street, Gogglebox, Gravity falls,
Midsummer murders, South Park.

Film

Mad Max, Jurassic park, The Matrix.

Video/
Computer
Games

Assassins Creed, CoD, Bioshock, Borderlands.

Radio

Radio 1, Radio 2, Radio 4, Womans hour.

Newspapers

The Times, The Sun, The daily Mail.

Often, digital media sectors do not exist independently. They

often overlap and are connected. This is referred to as synergy.

What are the benefits of synergy?

Synergy is the cooperation of two separate companies to work as one