MEDIA

What is media?

Media refers to the communication

channels through which we disseminate
news, music, movies, education,
promotional messages and other data.
Functions

Information and education

Socialization

Entertainment

Political awareness

Cultural transmission

Catalyst to development
 Types of media

01 02 03
Print media Digital media Social media
One of the oldest and basic A blend of technology and Web-based communication
form of mass communication content tool
01
Print media
Definition

Print media refers to paper publications

circulated in the form of physical.
Magazines, newspapers, flyers, newsletters,
scholarly journals and other materials that
are physically printed on paper are
examples of print media.
 The German-language  “Relation aller
Fürnemmen und gedenckwürdigen Historien”,
printed from 1605 onwards by Johann Carolus
in  Strasbourg, is often recognized as the first
newspaper.

The earliest example of magazines was “Erbauliche

Monaths Unterredungen”, a literary and philosophy
magazine, which was launched in 1663 in Germany.
“The Gentleman's Magazine”, first published in
1731 in London was the first general-interest
magazine.
“The newspaper is a greater
treasure to the people than
uncounted millions of gold.”

—Henry Ward Beecher

The role of print
media Print media’s most vital and significant purpose is to share
information as a written interface to a strictly targeted
audience for whom the particular set of information or data
has been genuinely meant. It connotes that there would never
be any wastage of vital information and the primarily
concerned audience would get the maximum benefit from the
written data. It serves the commercial motive of advertising
any product on one hand, and revealing the credibility of the
business on another hand via pamphlets, brochures, and
newsletters.
Advantages and disadvantages of print media

Print media

Advantages Disadvantages

Trustworthy No distraction One-way Limited

communication circulation
A source of
relaxation
02
Digital media
 Definition

Digital media means any communication media that

operate with the use of any of various encoded machine-
readable data formats. Examples of digital media
include software, digital images, digital video, video
games, web pages and websites, social media, digital data
and databases, digital audio such as MP3, electronic
documents and electronic books.
 Types of digital media

01 02 03
Paid media Owned media Earned media
refers to promotional the company owns and public relations media
channels that marketers pay manages the promotion channels that do not require
to use channels direct payment or control by
marketers
It is estimated that in the year 1986 less than
1% of the world's media storage capacity was
digital and in 2007 it was already 94%. The
year 2002 is assumed to be the year when
human kind was able to store more
information in digital than in analog media
(the "beginning of the digital age").
 The role of
digital media
Digital media connects people in ways never before possible,
enabling users to maintain friendships across time and
distance. It enables those who are socially isolated or
somehow set apart from their immediate physical community
to connect with like-minded or like-situated people. Digital
media also facilitates interaction across social, economic,
cultural, political, religious and ideological boundaries,
allowing for enhanced understanding.
Advantages and disadvantages of digital media

Digital media

Advantages Disadvantages

Up-to-date Ease of use Cybercrime, Disconnected

privacy concern from natural
world
Engages viewers
to think critically
03
Social media
 Definition

The term social media refers to a computer-based

technology that facilitates the sharing of ideas,
thoughts, and information through virtual networks and
communities. Social media is internet-based and gives
users quick electronic communication of content, such
as personal information, documents, videos, and
photos. Users engage with social media via a computer,
tablet, or smartphone via web-based software or
applications.
Brief history of social
media

Friendster took
the Internet by
storm

1997 2002 2004

The first social Facebook was

networking site, launched
Six Degrees
launched
Twitter was
launched

2006 2019 2022

The debut of
Apple’s iPhone
Social media
statistics

58.4% of the world's population uses

social media. The average daily usage
is 2 hours and 27 minutes (January
2022).

Don't use social media Use social media

Social media
statistics

58.4% of the world's population uses

social media. The average daily usage
is 2 hours and 27 minutes (January
2022).
Social media
statistics

58.4% of the world's population uses

social media. The average daily usage
is 2 hours and 27 minutes (January
2022).
Places with more than 75% of the
population use social media
 The role of
social media
Social media has changed the way we all interact with
each other online. It gives us the ability to discover
what's happening in the world in real-time, to connect
with each other and stay in touch with long-distance
friends, and in order to have access to endless amounts
of information at our fingertips. In many senses, social
media has helped many individuals find common
ground with others online, making the world seem more
approachable.
 The role of
social media
Businesses are also using social media marketing to
target their consumers right on their phones and
computers, building a following in order to build a
loyal fan base, and create a culture behind their own
brand. Some companies, such as Denny's, have
created entire personas on Twitter in order to market
to younger consumers using their own language and
personas.
Advantages and disadvantages of social media

Social media

Advantages Disadvantages

Up-to-date Democratic Fake news on the Health problem

rise