INTRODUCTION TO SOCIAL MEDIA

The term ‘Social Media’ generated a great buzz in the

world of internet users upon its arrival and soon became
a huge thunder that was heard in every nook and corner
of the world. Social media is considered technological
marvel and a boon to mankind.

What is social media?

Social media is an internet-based form of

communication. It helps improve and given us better
options and ways of staying connected with our friends
and family anytime or anywhere they are in the world
and we can disseminate news and information quicker
through social media. Social media platforms allow
users to have conversations, share information and
create web content. There are many forms of social
media, including blogs, micro-blogs, wikis, social
networking sites, photo-sharing sites, instant messaging,
video-sharing sites, podcasts, widgets, virtual worlds,
and more.

Social media is necessary in today’s world, from

individuals to businesses, everyone has a purpose to stay
active on different social media platforms. Many
businesses will use social media as a way to market and
promote their products. Social media has become larger
and more accessible thanks to access to mobile
applications. The major social media platforms are
Facebook, Instagram, Twitter, LinkedIn, Pinterest,
YouTube, and Snapchat and many more which is going
to be discussed in next part.