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    The document defines media as means of communication that reach or influence people widely. It lists common media sectors such as television, social networks, newspapers, magazines, radio, internet, posters, games, films, books, blogs, and music. It provides examples of products within television, radio, and social networks. The document discusses how digital media sectors often overlap and are connected, known as synergy, and that synergy benefits companies by allowing them to make more money working together than alone.

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    The document defines media as means of communication that reach or influence people widely. It lists common media sectors such as television, social networks, newspapers, magazines, radio, internet, posters, games, films, books, blogs, and music. It provides examples of products within television, radio, and social networks. The document discusses how digital media sectors often overlap and are connected, known as synergy, and that synergy benefits companies by allowing them to make more money working together than alone.

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    62 views2 pages

    Handout 1

    Uploaded by

    api-266233797
    The document defines media as means of communication that reach or influence people widely. It lists common media sectors such as television, social networks, newspapers, magazines, radio, internet, posters, games, films, books, blogs, and music. It provides examples of products within television, radio, and social networks. The document discusses how digital media sectors often overlap and are connected, known as synergy, and that synergy benefits companies by allowing them to make more money working together than alone.

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    of 2

    Creative Digital Media Production Unit 1: Lesson 1

    What does the term media mean to you?

    Media is a product that an audience can relate to.

    Write down the official definition of the term media...

    It means of communication, as radio, television, newspaper and


    magazines that reach or influence people widely

    Make a list of all the different media sectors you can think of...
    television
    Social network
    Newspaper
    Magazines
    radio

    internet
    Posters
    Games
    film
    books

    blogs
    music
    adverts
    Pod casts
    apps

    In each sector can you identify two examples of products (use images
    where you can)?

    Sector
    Television

    Product
    Eastenders and adventure time

    Radio
    BBC 1 and BBC 2

    Social network
    BBM and Facebook
    News paper

    Daily mail and Sun

    Often, digital media sectors do not exist independently. They


    often overlap and are connected. This is referred to as synergy.

    What are the benefits of synergy?

    The benefits of synergy is that both companys stick together so that


    both company make more money as a team then by them self-such as
    Capcom vs SNK

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