Creative Digital Media Production Unit 8: Lesson 4

What might an organisation that operates over many countries

be called?
What
are
the

Multinational

characteristics of this type of organisation?

What
might
an

Global presence
Mainstream products
Market led

- Profit driven
- Use synergy

organisation that operates over one country be called?

National

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What are the characteristics of this type of organisation?

-

National coverage and distribution

National focus of products
Compete with local and international markets
What are the characteristics of local media?

Provide local services

- close relationship with audience
Audiences defined by geographical location
Focus on issues and content
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What are the characteristics of Community media?

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-

Serving the need of a community or particular groups not for profit

Wide community participation - gives training opportunities
Audience defined by a small geographical area or special interests
Key role volunteers within the organisation

Write down definitions for...

Vertical Integration
This is where an organisation owns
companies thought out the
production process.

Horizontal Integration
Organisations that own more
than one company across a
media sector.