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  • Handout - CDMP Unit 1 Lesson 2

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    This document discusses media platforms and devices for consuming media content. It defines media platforms as digitized platforms that allow real-time or delayed delivery of video, audio, and data across various outlets like TV, websites, apps, and streaming services. It also defines media devices as physical devices that allow users to access media platforms and consume media products, providing examples like phones, computers, TVs, and gaming consoles. The purpose is to provide research on the platforms and devices used by 14-16 year olds so Disney knows where to best showcase their new Star Wars trailer to maximize exposure to their target audience.

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    handout - cdmp unit 1 lesson 2

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    This document discusses media platforms and devices for consuming media content. It defines media platforms as digitized platforms that allow real-time or delayed delivery of video, audio, and data across various outlets like TV, websites, apps, and streaming services. It also defines media devices as physical devices that allow users to access media platforms and consume media products, providing examples like phones, computers, TVs, and gaming consoles. The purpose is to provide research on the platforms and devices used by 14-16 year olds so Disney knows where to best showcase their new Star Wars trailer to maximize exposure to their target audience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    73 views2 pages

    Handout - CDMP Unit 1 Lesson 2

    Uploaded by

    api-295719691
    This document discusses media platforms and devices for consuming media content. It defines media platforms as digitized platforms that allow real-time or delayed delivery of video, audio, and data across various outlets like TV, websites, apps, and streaming services. It also defines media devices as physical devices that allow users to access media platforms and consume media products, providing examples like phones, computers, TVs, and gaming consoles. The purpose is to provide research on the platforms and devices used by 14-16 year olds so Disney knows where to best showcase their new Star Wars trailer to maximize exposure to their target audience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Creative Digital Media Production Unit 1: Lesson 2

    What do we mean by a media platform?


    Media platforms are a digitized platform for media that allows real time or
    delayed delivery of video, audio and data.

    List some of the different platforms that are


    TV broadcast
    Website
    Pay per view service
    Papers/Magazines
    iTunes
    Radio broadcast

    Steam
    YouTube
    App store
    Twitter

    What do we mean by a media device?


    A physical device that allows you to consume media products and access
    media platforms.

    List some different devices (use pictures where you can)...


    Device
    phone

    console

    computer

    Image

    TV

    Disney are releasing a new trailer for their upcoming


    film Star Wars: The Force Awakens. Their target
    audience for this trailer is 14-16 year olds. Disney
    want you to create some research on what platforms
    and devices 14-16 year old use and how often so that
    they know where to show the trailer to gain maximum
    exposure to their target audience.

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