Creative Digital Media Production Unit 8: Lesson 3

What might an organisation that operates over many countries

be called?
What are the characteristics of this type of organisation?
Multinational/ international

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Global presence, mainstream products, market-led (make the products that
sell the most), profit driven, use synergy (two companies working together to
make a better product)

What might an organisation that operates over one country be

called?

National. National coverage and distribution.

What
are the
characteristics of this type of organisation?
National focus of products, compete with local and national markets

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What are the characteristics of local media?

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Provides local services, audience is defined by geographical location, focus
on local issues and content, close relationship with audience

What are the characteristics of Community media?

Serving the needs of a small group e.g. a single town or small group e.g.
ethnic group living in a certain region

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Write down definitions for...

Vertical Integration
Where an organisation owns
smaller companies throughout the
production process (production,
distribution, exhibition).
A vertical integration can lead to
stinted creativity by not having
new voices.

Horizontal Integration
originations that own more
than one company in different
media sectors e.g. Disney
owning marvel, lucasfilm,
Hollywood records etc.