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  • Handout - CDMP Unit 8 Lesson 3

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    This document discusses different types of media organizations and their characteristics. International or multinational organizations operate across many countries, have a global presence, mainstream products, are market-led and profit-driven. National organizations have national coverage and distribution, focus on national products and audiences, and complete with both local and international markets. Local media provide local services, have audiences defined by geographical location, and focus on local issues and content. Community media serve specific communities or groups, involve wide community participation, focus on small areas or interests, rely on volunteers, are non-profit, offer diverse content, and provide training.

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    handout - cdmp unit 8 lesson 3

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    This document discusses different types of media organizations and their characteristics. International or multinational organizations operate across many countries, have a global presence, mainstream products, are market-led and profit-driven. National organizations have national coverage and distribution, focus on national products and audiences, and complete with both local and international markets. Local media provide local services, have audiences defined by geographical location, and focus on local issues and content. Community media serve specific communities or groups, involve wide community participation, focus on small areas or interests, rely on volunteers, are non-profit, offer diverse content, and provide training.

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    Download as DOCX, PDF, TXT or read online from Scribd
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    46 views2 pages

    Handout - CDMP Unit 8 Lesson 3

    Uploaded by

    api-329256627
    This document discusses different types of media organizations and their characteristics. International or multinational organizations operate across many countries, have a global presence, mainstream products, are market-led and profit-driven. National organizations have national coverage and distribution, focus on national products and audiences, and complete with both local and international markets. Local media provide local services, have audiences defined by geographical location, and focus on local issues and content. Community media serve specific communities or groups, involve wide community participation, focus on small areas or interests, rely on volunteers, are non-profit, offer diverse content, and provide training.

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    Creative Digital Media Production Unit 8: Lesson 3

    What might an organisation that operates over many countries


    be called?
    International or multinational

    What are the characteristics of this type of organisation?


    National

    What might an organisation that operates over one countries


    be called?

    Global presence
    mainstream products
    Market-led
    Profit-driven
    Use synergy

    Get some pictures of example organisations...

    What are the characteristics of this type of organisation?

    National coverage and distribution


    National focus of products
    Complete with local and international markets

    What are the characteristics of local media?

    Provide local services


    Audience defined by geographical location
    Focus on local issues and content
    Close relationship with audience

    Get some pictures of example organisations...

    What are the characteristics of Community media?

    Get
    some

    Serving the needs of a community or particular groups


    Wide community participation
    Audience defined by a small geographical area or special interests
    Key role of volunteers within the organisation
    Not-for-profit organisation
    Diverse content
    Gives training opportunities
    pictures of example organisations...

    Write down definitions for...


    Vertical Integration
    This is where a organisation owns
    companies throughout the
    production process

    Horizontal Integration
    Organisation that own more
    than one company across a
    media sector(s)

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