Professional Documents
Culture Documents
Jan
Feb
Mar
Apr
Total
2300
325
3
975
1800
200
5
1000
2800
400
4
1600
3000
320
4
1280
9900
1245
3.90*
4855
2.36
1.80
1.75
2.34
2.04
Sales (units)
Labor (hours)
Raw material ($)
Capital equipment (hours)
Labor
productivity
(units/labor.hr)
Capital
Productivity
(units/capital.hr)
Capital+ labor productivity
Raw
material
productivity
US
100,000
20,000
20,000
60,000
LDC
20,000
15,000
2,000
5,000
5.00
1.33
1.67
4.00
1.25
5.0
1.00
10.0
(units/$)
Timbuk2 Case
1. What are the key competitive dimensions for messenger and
laptop bags?
Messenger Bags
The main competitive dimensions for the messenger bags are customizability,
various designs, quality and creativity in design.
Laptop Bags
The main competitive dimensions for laptop bags are basically standard designs,
price competition, strength of material and quality of material.
3.
San Francisco
JIT required while maintaining
moderate rates
Very highly skilled labor is
required
of Less
Less inventory
China
Higher production rates
are required
Medium skills required
More
High inventory