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  • Ethics in MKTG

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    Riba K John
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    Marketing ethics are basic principles and values that govern business practices when promoting products or services to consumers. Sound marketing ethics result in or do not negatively impact consumer satisfaction with goods, services, or the producing company. Marketing ethics aim to satisfy rather than deceive consumers.

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    ethics

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    Ethics in Mktg

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    Marketing ethics are basic principles and values that govern business practices when promoting products or services to consumers. Sound marketing ethics result in or do not negatively impact consumer satisfaction with goods, services, or the producing company. Marketing ethics aim to satisfy rather than deceive consumers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views1 page

    Ethics in MKTG

    Uploaded by

    Riba K John
    Marketing ethics are basic principles and values that govern business practices when promoting products or services to consumers. Sound marketing ethics result in or do not negatively impact consumer satisfaction with goods, services, or the producing company. Marketing ethics aim to satisfy rather than deceive consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Basic principles and values that govern the business practices of those engaged in promoting products or services to consumers.

    Sound marketing ethics


    are typically those that result in or at least do not negatively impact consumer satisfaction with the goods and services being promoted or with
    the company producing them.
    Read more: http://www.businessdictionary.com/definition/marketing-ethics.html#ixzz4DmLqTfho

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