Kelly

Beecher
301 529 3430
kelly.beecher@gmail.com

EDUCATION
University of Maryland, College Park
B.A. Communications, Public Relations
Anticipated graduation: May 2017

EXPERIENCE
Public Relations & Marketing Intern, CityDance Inc.
Washington, DC
June 2016 August 2016

Completed a month-long media relations project which included pitching

different publications each week

Compiled tailored press lists specific to the needs of each story idea and
conducted research to find the appropriate outlet and reporter contact
information

Authored pitch emails to reporters for stories on CityDance DREAM and

CityDance School & Conservatory

Drafted social media content for Facebook, Twitter and Instagram

Researched SEO strategy and aided in implementing title tags for the
website, resulting in a 12% increase in organic searches

Media Relations & Marketing Intern, News Generation

Bethesda, MD
January 2016 May 2016

Aided in marketing efforts by prospecting clients to reach out to,

including government agencies, nonprofits, and corporations

Designed and completed a six-week blog series dedicated to

showcasing a new local Maryland-area nonprofit each week

Conducted interviews with Executive Directors and Communications

Representatives of each organization for blog content

Regularly inputted sale leads into Microsoft Dynamics Customer

Relationship Management software.

Outreach Coordinator, InTERPret PR

University of Maryland PRSSA
August 2015-present

Responsible for coordinating meetings with potential clients to assess

the clients needs and expectations for the firm.

Creating presentations to relay information back to the firm and

coordinate with firm director to assess if client is a good fit for the firm

Aided in organization of recruitment efforts that increased firm

membership by 150 percent

Customized media pitches for various outlets including radio stations

and newspapers

Aided in event coordination and set up for annual Grunig Gala

Communications Intern, Transitional Housing Corporation

Washington, DC
June 2015-August 2015

Updated social media sites daily using Hoot suite

Researched relevant material and authored weekly blog posts on the

organizations website using WordPress

Designed graphics for a social media campaign to promote THCs new

housing project

Conducted interviews with THC clients and supportive services

employees for the website

Composed and mailed monthly e-newsletters
Proofread and copy-edited e-mails and press releases