school news. The contents of the magazine are laid out on the left and in our direct line of sight. It the follows on to show the main topics of the contents in the magazine, and clicking on each of these follows onto a section of text that has content about each topic.
These links then follow
onto show the information of each of the topics from the contents page. The page however is very minimalist and has no photos and there are no focal points to draw in the readers eye.
Chelmer valley high schools logo
of the swan has been deliberately placed here as we are readers in the west read from the top left to the bottom right in a z motion.
The spine liner of the cover page Is also in
serif font and is black, its background of the spine is violet and yellow, which contributes to the informal approach the magazine is presenting. With this deliberate use of clashing vibrant colours, it pulls us in.
There is no use of colour coordination
on this magazine colour, and no use of background colour either. Its also very simplistic and minimalistic with no context to support the images presented on the page. However, this could also be used as an advantage as it wills us to open the magazine to the contents of the magazine.
The variation of images presented
across the cover page illustrates the variation of activities which Chelmer valley high school partake in. These images distract us from the minimalism of the cover page, with its lack of content.
The font used on the cover page is serif
font which gives a sense of quirkiness and informality; this is enhanced by the use of bold red writing underlined by a blue line.
The masthead is on the top left side of
the page, this could be due to the fact that we as readers visualize a page from the top left to the right and so forth, this instantly grips the reader and presents to them the schools name and logo so they are instantly familiar with the magazine theyre reading and which school. The font of FOCUS is in capitalised bold writing, the typography of the title is in uppercase which suggests formality.
The Moulsham logo is at the top
right corner and stands out and is recognisable. It also coordinates with the colour of the magazine which is navy- this correlates with moulshams school colour
The banner underneath the masthead
and the logo introduces us to the article and familiarises us with what were going to read. Underneath it gives the content of what is in the magazine. The consistent use of navy compliments the colour scheme of the magazine, and familiarizes the reader.
The flash at the bottom of the page
shows the schools specialization in humanities and academic status There isnt one main image, but a variation of images which present the different activities which take place throughout the school. However, this makes the page overcrowded and overwhelming to the reader as there is no ordered layout.