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Understanding Noon Nopi in Marketing

The document defines marketing as matching consumer expectations, or "eye levels". Maintaining this match through relationships is important, as relationships only last as expectations are met. Failure or over-estimation to meet expectations can lead to consumer dissatisfaction or over-pricing. International marketing involves extending the company's market abroad but maintaining the match of expectations is still important, as foreign consumers may have different expectations than domestic consumers. Multinational marketing localizes the match of expectations across multiple countries, expanding the market. Global marketing aims to unify expectations globally but gaps between markets may still exist to be exploited by competitors.

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Ahamed Imran Sheriff
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76 views13 pages

Understanding Noon Nopi in Marketing

The document defines marketing as matching consumer expectations, or "eye levels". Maintaining this match through relationships is important, as relationships only last as expectations are met. Failure or over-estimation to meet expectations can lead to consumer dissatisfaction or over-pricing. International marketing involves extending the company's market abroad but maintaining the match of expectations is still important, as foreign consumers may have different expectations than domestic consumers. Multinational marketing localizes the match of expectations across multiple countries, expanding the market. Global marketing aims to unify expectations globally but gaps between markets may still exist to be exploited by competitors.

Uploaded by

Ahamed Imran Sheriff
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

1.3 What is Marketing?

Its Noon Nopi

Marketing simply defined is


matching of eye levels
Can be between any two
parties

Its Noon Nopi

Matching the Noon Nopi creates


relationships
Relationships last as long as
levels keep matching

Noon Nopi Under

Fail to live up to consumer


expectations: e.g. re quality

May lead to dissatisfaction

Noon Nopi Over

Over-estimate consumers
expectations

May lead to over-pricing

International Marketing

Addition of a market abroad

International Marketing

Allows us to extend our market

International Marketing

Same possibilities for under


Noon Nopi exists
e.g. foreign consumers more
demanding of service

International Marketing

Same possibilities for over


Noon Nopi exists

e.g. price is too high abroad

Multinational Marketing

Localizing at multiple
Noon Nopi (eye level)

Multinational Marketing

Results in market expansion

Global Marketing

Unifying into one Noon Nopi

Gaps may still exist with markets


Competitors may exploit gaps

International
Marketing Takeaways
Concept:
-Same
-Noon Nopi Matters!
Execution:
-Similar
-Extend
-Different
-Adapt
-Becoming Similar
-Globalize

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