Professional Documents
Culture Documents
Over-estimate consumers
expectations
International Marketing
International Marketing
International Marketing
International Marketing
Multinational Marketing
Localizing at multiple
Noon Nopi (eye level)
Multinational Marketing
Global Marketing
International
Marketing Takeaways
Concept:
-Same
-Noon Nopi Matters!
Execution:
-Similar
-Extend
-Different
-Adapt
-Becoming Similar
-Globalize