A

PROJECT REPORT
ON

A STUDY OF MARKETING STRATEGY

OF
BHARTI AXA LIFE INSURANCE
LIMITED.
AT
BHARTI AXA LIFE INSURANCE COMPANY LIMITED
PATNA BRANCH

Submitted By
MR. RANDHIR KUMAR
Roll No. 12335 SESSION. 2012-2015 (BBA 6th Sem.)
In the partial fulfillment of the Degree of Bachlor of Business Administration
Session (2012-2015),

Lalit Narayan Mishra Institute Of Economic Development

And Social Change, Patna, Bihar.

PREFACE
Practical training is an important part of management courses. Theoretical studies
are not sufficient to get into corporate world and understand the complexities of
large-scale organizations.
Practical training exposes us to real practices of management in the organization. It
also exposes students to the treasures of experience, knowledge and leaning which
prerequisites of making a successful career are.
I deem it privilege to have undergone this project. I acknowledge that the practical
training that I got from this cannot be gained otherwise. I found my project very
interesting and challenging.

(Mr. Randhir Kumar)

Roll No. 12335
BBA 6th Semester

STUDENT DECLARATION
I am RANDHIR KUMAR the student of B.B.A 6 th semester of Lalit Narayan Mishra Institute of
Economic Development and Social Change, Patna.(Affiliated to Magadh University, Bodh
Gaya) hereby declare that the project report on A Study Of Marketing Strategy Of Bharti
Axa Life Insurance Ltd. has been exclusively done by me for the degree of BACHLOR OF
BUSINESS ADMINISTRATION and not for any other degree, Diploma or fellowship. This is
my own study done under the guidance of Mr. D.K. Singh, Regional Marketing Head, Patna of
the company.
I hereby declare that the contents of this report are true and best to my knowledge.

(Mr. Randhir Kumar)

Roll No. 12335
BBA 6th Semester