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  • The Business Model Canvas: Customer Segments Value Propositions Key Activities Key Partners Customer Relationships

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    This document outlines the key elements of a business model canvas for a clothing company. It identifies key partners as fabric suppliers, local shops, designers and promoters. Key activities include negotiating with suppliers, briefing designers, setting up an online shop and social networking. The value propositions are good quality affordable apparel that can be adapted to different styles and sold through an accessible online shop. Key resources are materials, designers, textiles and a website. Customer relationships are built through social networking, online shop support and loyalty discounts. The target customer segments are mainly young people aged 15 to 30 across various social classes and upcoming talents. Channels include social networking, sponsorships, person to person and event participation. Revenue streams come from product sales, ad

    Original Description:

    canvas

    Original Title

    Model Canvas

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    This document outlines the key elements of a business model canvas for a clothing company. It identifies key partners as fabric suppliers, local shops, designers and promoters. Key activities include negotiating with suppliers, briefing designers, setting up an online shop and social networking. The value propositions are good quality affordable apparel that can be adapted to different styles and sold through an accessible online shop. Key resources are materials, designers, textiles and a website. Customer relationships are built through social networking, online shop support and loyalty discounts. The target customer segments are mainly young people aged 15 to 30 across various social classes and upcoming talents. Channels include social networking, sponsorships, person to person and event participation. Revenue streams come from product sales, ad

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    The Business Model Canvas: Customer Segments Value Propositions Key Activities Key Partners Customer Relationships

    Uploaded by

    victorbrd
    This document outlines the key elements of a business model canvas for a clothing company. It identifies key partners as fabric suppliers, local shops, designers and promoters. Key activities include negotiating with suppliers, briefing designers, setting up an online shop and social networking. The value propositions are good quality affordable apparel that can be adapted to different styles and sold through an accessible online shop. Key resources are materials, designers, textiles and a website. Customer relationships are built through social networking, online shop support and loyalty discounts. The target customer segments are mainly young people aged 15 to 30 across various social classes and upcoming talents. Channels include social networking, sponsorships, person to person and event participation. Revenue streams come from product sales, ad

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The Business Model Canvas

    Key Partners

    Key Activities

    Fabric Suppliers

    Negotiation with suppliers.

    Local Shops

    Briefing with promoters and


    designers.

    Local Designers
    Promoters

    Online shop setup.


    Social Networking
    Branding

    Designed for:

    Prof. Maria Mater O'Neill

    Value Propositions

    Good quality apparel at an


    affordable price.
    Adaptable to almost any style
    ( skater, surfer, backpackers,
    etc. )
    Sold via accesible online
    shop, pop up shops or personal delivery .

    Key Resources

    Victor Larracuente

    Customer Relationships

    Social Network engagement


    Online Shop Support
    Curated product style
    Loyalty discounts

    Date:

    Version:

    11/1/2016

    Customer Segments

    Its a product for everyone,


    still targeting young people
    from 15 to 30.
    Mostly affordable for every
    social class.
    Upcoming potential talents in
    search of sponsors.

    Channels

    Materials

    Social Networking & Online


    prescence.

    Designers

    Sponsorships

    Textiles

    Person to Person

    Website

    Cost Structure

    Designed by:

    Event Participation

    Revenue Streams

    Main Equipment ( machinery, tools, materials )

    Product Sales

    Designers and Promoters salaries

    Ad Revenue

    Web Hosting

    Sponsorships

    Utilities , Production & Permits

    Production Services

    This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
    http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

    : Strategyzer AG

    The makers of Business Model Generation and Strategyzer

    strategyzer.com

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