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Month 1

Month 2
Month 3
Month 4
Average Revenue per User
$20.00
$20.00
$20.00
$20.00
Starting Subscribers
0 490
980
1,455
New Subscribers
500
500
500
500
Cancellations
10
10
25
30
Net Additions
490
490
475
470
Ending Subscribers
490
980
1,455
1,925
Churn Rate
NA
2.04%
2.55%
2.06%
Projected Lifetime (months)
NA
49.0
39.2
48.5
Projected Lifetime Value (LTV
NA
$980.00
$784.00
$970.00
Total Monthly Recurring Rev $10,000.00
$19,800.00
$29,600.00
$39,100.00

Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
$20.00
$20.00
$20.00
$20.00
$20.00
$20.00
1,925
2,386
2,838
3,280
3,715
4,140
500
500
500
500
500
500
39
48
58
65
75
83
461
452
442
435
425
417
2,386
2,838
3,280
3,715
4,140
4,557
2.03%
2.01%
2.04%
1.98%
2.02%
2.00%
49.4
49.7
48.9
50.5
49.5
49.9
$987.18
$994.17
$978.62
$1,009.23
$990.67
$997.59
$48,500.00
$57,720.00
$66,760.00
$75,600.00
$84,300.00
$92,800.00

Month 11
Month 12
$20.00
$20.00
4,557
4,962
500
500
95
100
405
400
4,962
5,362
2.08%
2.02%
48.0
49.6
$959.37
$992.40
$101,140.00 $109,240.00

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