INTERNSHIP REPORT ON PRODUCT PLANNING IN YELLOWS RETAIL STORES

SUBMITTED TO: DR MOHAMMAD TAREQUE AZIZ

ASSOCIATE PROFESSOR, BRAC BUSINESS SCHOOL

SUBMITTED BY: TAHSINA NAHLIN KHAN

ID: 11304073, BRAC BUSINESS SCHOOL

LETTER OF TRANSMITTAL

Date: 19th April, 2015

To: Dr. Mohammad Tareque Aziz
Associate Professor
Brac Business School
Brac University
66 Mohakhali, Dhaka
Subject- Internship Report Submission on Product Planning in the Yellows Retail
Stores
Dear Sir,
With all due respect, I am here by submitting my Internship Report on the Topic titled:
Product Planning in Yellows Retail Stores as a partial fulfillment of my BBA Program.
It brings me huge pleasure to inform you that I did my internship in a reputed organization in
Bangladesh named, Yellow powered by Beximco. It was undoubted an interesting
opportunity to work on this assigned topic to enhance my knowledge in the practical field. I
would like to give thanks for giving me the wonderful opportunity to do the study. This report
explores the levels of product planning also a close monitoring, managing of the products in
the retail stores of Yellow by Beximco. Therefore, an internship report has been prepared
based on the practical experiences and different ideas obtained during working in Yellow. It
brings me humble gratitude to present this internship report to you.
Last but not least, hope you find my work appreciable and I shall be grateful if my report is
accepted for the appropriate purpose.

Sincerely,
Tahsina Nahlin Khan

ACKNOWLEDGEMENT
A warm felicitation goes for me to acknowledge the people, who hold the desirability for
encouraging, praising, assisting as well as believing me on the tasks of Product Planning activities what I
have worked through my internship period. First of all I would like to take the opportunity to thank Dr.
Mohammad Tareque Aziz, Associate Professor of BRAC Business School, and BRAC University & my
Internship Supervisor Mr. Shehryar Burney, the Executive Director of Yellow for providing me
guidelines, his helping hands in assisting me in my report was vital. He was constantly supporting me
with his inspiring personality. I will always be thankful for his extraordinary reinforcement.
I would like to take the opportunity to thank Ms. Belen Gonzalez, the Head of Womens Wear
Designer of Yellow, BEXIMCO Textile and Apparel Division Limited to make my journey incredibly
amazing for being my on-site supervisor & guiding me time to time, and providing me with
effective routine activities and insights, suggestion as well as procedures to work with my topic. Not for
a second, did she lose faith on me.
I also want to thank Mr. Zakir Hossain, Ware House head of Yellow and all the fellow Merchandisers Mr.
Mahmud Sakib and Syed Helal Karim to always provide me with raw data and with all the operational
data needed and made me in touch with the day to day operational activities.
Finally I will show my gratitude to all the Management & Non-Management Staffs who have helped me
during the internship period and the entire team who somehow have impact on me in completing my
whole report.

EXECUTIVE SUMMARY

BEXIMCO is one of the largest groups in Bangladesh and highest GDP contributor. Here, this is a great
chance for me to do my internship in one of its concern organization YELLOW by BEXIMCO Textile
Division. This is a large Retail stores and has factory with all the facilities to composite yarn.
Here the production process runs from making yarn to fabric and from fabric to finished
garment. In this age, of globalization , Yellow wants to go global too.
Bangladesh is flourished with RMG sector where this division has its immense contribution as a large
textile industry BEXIMCO has large numbers of employees but the productivity is getting slow
day by day. So, it is a matter of concern that why this huge industry is doing stagnant profit.
In order to grab more customers, there comes the retail store of Yellow fashion clothing, by tapping in
the niche market. This store in case of production, sample goes small not in bulk compared to the
huge BEXIMCO TEXTILE. The responsibilities become huge because careful vigilance is required
because they are most likely to ignore such a small number of production. Hence extra care is always
needed to monitor till the delivery of the product from the production to the point of sale and it
comes to the relation with operation also. I was selected for the Yellow, as a product planner and this
team is really supporting from any side I wanted their help. Yellow is full with new styles and
different designs which push merchandisers to face huge stress and deal with lots of challenges
from the changing of customer taste to predicting market demands to planning the product . Here,
these are all procedures that I tried to portray, as the team tried their best to help in preparing this
report.

INTRODUCTION
RMG (READY MADE GARMENT) is very important and helpful for Bangladesh. Bangladesh emerged as a
key player in RMG sector since 1978. Textiles and clothing account for about 85% of total export
earnings of Bangladesh Out of which , 75 % comes from the apparel sector which covers the major
products of knit and woven shirts, blouses, trousers, skirts, shorts, jackets, sweaters, and many more
casual and fashion item. Beximco Textile division produces all of the above, and from where the birth of
Yellow, fashion retail brand took place. Yellow launched in 2004, aims to bring world class fashion ,
quality & service at a justifiable price. It is such a retail store that works continuously on international
design and product development and catches fast fashion responses to retail trends. Moreover, The
Yellow now entered the wide range of products, including mens wear, womens wear, kids wear,
accessories, home accessories, paintings etc. The internship report I did revolved more around the
product planning in the retail system of Yellows Retail Stores.

COMPANY BACKGROUND
HISTORY OF BEXIMCO:

Today the BEXIMCO Group (BEXIMCO or the Group) is the largest private sector
group in Bangladesh. BEXIMCO was founded in the 1970s by two brothers Ahmed Sohail
Fasiur Rahman and Ahmed Salman Fazlur Rahman. Since the early days, the Group has
evolved from being primarily a commodities trading company to a leading, diversified group
with a presence in industry sectors that account for nearly 75% of Bangladeshs GDP.
BEXIMCOs corporate mission is Taking Bangladesh to the world.
As BEXIMCO has grown over the years, the flagship platform now has operations and
investments across a wide range of industries including textiles, trading, marine food, real
estate development, hospitality, construction, information and communication technologies,
media, ceramics, aviation, pharmaceuticals, financial services and energy. The Group sells its
products and services in the domestic Bangladesh market as well as international markets.
BEXIMCO is the largest employer in the private sector in Bangladesh and employs over 48,000
people worldwide.
The Beximco Group (DSE : BEXIMCO CSE: BEXIMCO LSE: BXP) is one of Bangladesh's
largest and most diversified industrial conglomerates. The group's key businesses include
ceramics, pharmaceuticals, textiles, jute, information technology, aviation, media, finance, real
estate, construction and energy. Its major industries are located at the Beximco Industrial Park
in Gazipur, outside Dhaka. The group is listed on the Dhaka Stock Exchange and the
Chittagong Stock Exchange, with a market capitalization of over US$ 2 billion. Its
pharmaceutical division, Beximco Pharma, is listed on the London Stock Exchange.

The BEXIMCO name has now become one of the most recognizable brand names in
Bangladesh. It is synonymous with innovation, trust and quality. The Group consists of four
publicly traded and seventeen privately held companies. The publicly traded companies
Bangladesh Export Import Company Limited, Beximco Pharmaceuticals Limited, Shinepukur
Ceramics Limited and Beximco Synthetics Limited have a combined market capitalization of
approximately $0.00 million. The Group had total revenues of $834 million in the year ended
December 31, 2010.
BEXIMCO encompasses one of South Asias largest vertically integrated textile and garment
companies. The Textile division is a fully integrated manufacturer of cotton and polyester
6

blended garments for men, women and children, both for domestic and export markets.
BEXIMCO is also the largest exporter of pharmaceuticals in Bangladesh with a presence in 45
countries. The Pharmaceuticals division manufactures and sells generic pharmaceutical
formulation products, active pharmaceutical ingredients (API) and intravenous (IV) fluids. The
Group is also the largest ceramics exporter and has an investment in GMG Airlines, the largest
private commercial airline in Bangladesh and in Unique Hotels & Resorts, which owns the
Westin Hotel in Bangladesh.
State-of-the-art manufacturing plants located in the vicinity of Dhaka provide the Group with a
highly cost effective manufacturing base. A majority of its plants are in the BEXIMCO
Industrial Park, a vertically integrated self-contained facility. This facility provides ready access
to captive power generation, water purification, liquid nitrogen, waste water treatment and other
key infrastructure. The Groups global clients include some of the worlds best known brands
including BT, BASF, Chevron, Calvin Klein, H&M, JC Penney, Macys, Zara, UNICEF, Royal
Doulton and Villeroy & Boch.
BEXIMCO is well positioned to capitalize on strong growth across industries in both the
domestic and global markets. Each Group company is managed by an independent, professional
team with significant depth of experience. Management teams have established a clear strategic
plan that will further strengthen the overall platform. BEXIMCO intends to leverage its market
position and global scale, further diversify operations into highly profitable sectors, capitalize
on the domestic growth opportunity and selectively pursue international opportunities going
forward.
In recognition of its corporate success and creation of shareholder value, the BEXIMCO Group
has and continues to make significant contributions to Bangladeshs society. Sponsored
organizations include Proyash, a specialized institute that works for the holistic development
of children with special educational needs and Gono Sahajjo Songstha, an institution that
provides education for the underprivileged. BEXIMCO was also an official sponsor of the
Bangladesh National Cricket team for the ICC Cricket World Cup 2011 and also the official
title sponsor of the FIFA friendly match between Argentina and Nigeria held in September,
2011.
Since independence Bangladesh has come a long way, and the Beximco Group of Companies
is honored to have had a role in the development of its parent nation. The Group has worked
with a simple philosophy; identify an important need and then do everything possible to
successfully satiate that need, in a manner which best facilitates the well being of the nation.
As a result Beximco has focused on those industries which give Bangladesh a competitive
advantage in the global market place in many cases creating the industries for the first time in
the region. Throughout its four and a half decade journey the Group has been one of the
leading innovators in the country. Presently Beximco Group comprises twenty one companies
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of which five are listed with the Dhaka Stock Exchange employing over 35,000 personnel and
is the largest private sector industrial conglomerate in the nation. . In the course of its growth,
it has created industrial and management capabilities that will serve the country for
generations to come. It was the first local conglomerate to embrace an international corporate
structure which is the foundation of its success. BEXIMCOs industrial businesses include
jute, textiles, basic chemicals, pharmaceuticals, and ceramics. BEXIMCOs non-industrial
undertakings are focused on real estate and construction, engineering, media, information
technology, trading and financial services. It is the creation and expansion of businesses
critical to Bangladesh development, businesses, which are developed and run by
Bangladeshis, businesses that develop technologies and practices specific to the needs of the
country, which is the defining characteristic of the BEXIMCO story.

BEXIMCO- INDUSTRY VERTICAL

BEXIMCO GROUP OF INDUSTRY

TEXTILES

Over the years, BEXIMCO has developed in-house design capabilities with teams based in
Bangladesh and Spain. Furthermore it has partnered with some of the worlds renowned design
institutes, including Fashion Institute of Technology, Parsons, London School of Fashions,
NIFT and NID, for access to talented designers. The Group has built strong working
relationships with its core clients through a continuous dialogue. The Group's technology
partners include Invista, Huntsman, CHT, Rudof and Clariant. Key clients include American
Eagle, Arcadia Group, Calvin Klein, H&M, JC Penney, Macy's, Tommy Hilfiger, Warnaco and
Zara. The Group is planning to expand the textiles business through capacity additions. Post
expansion, the annual capacity of knit fabric is expected to increase to 80 million lbs from 11
million lbs currently and the annual capacity of apparel knits is expected to reach 145 million
pieces from 20 million pieces currently.
YELLOW BY BEXIMCO

The Group is also present in retail apparel through Yellow, a youthful brand sold through
BEXIMCO owned outlets. Yellow is a design driven brand that celebrates creative and
original thinking to highlight a lighthearted and optimistic view of life through a superior
quality product. Yellow captures a modern interpretation of fashion and relaxed attitude
expresses a comfortable and confident quality. The adventurous spirit of the line is built from
BEXIMCO Group's heritage in innovation and living a life full of passion that is open to
discovery. Yellow is inspired by its customers; Unconventional yet high-quality.

BEXIMCO SYNTHETICS LTD

Beximco Synthetics Limited, a member of BEXIMCO Group, has been a manufacturer of

Polyester Filament Yarns, namely, Partially Oriented Yarn (POY) and Draw Texturized
Filament Yarn (DTFY) since July 1, 1994 and has an annual production capacity of 28 million
linear meters.

BEXIMCO JUTE

The Group is the world's premier jute manufacturer and exporter. The Group supplies yarn to
the world's premier carpet and rug manufacturers in Europe and the United States. Besides
carpet yarn and twine, the Group also produces yarn and twine for producing Tatami mat and
other floor coverings for gardening and household purposes. The Group specializes in
producing high-valued yarn with special treatments (dyed, sized, polished, rot-proofed and
waxed).
BEXIMCO PHARMACEUTICAL
BEXIMCO manufactures and sells generic pharmaceutical formulation products, active
pharmaceutical ingredients (API) and intravenous (IV) fluids. The Groups product portfolio
includes a variety of therapeutic areas, such as analgesics, antibiotics, cardiovascular, central
nervous system, dermatology, gastroenterology and respiratory. It also has contract
manufacturing agreements with global pharmaceutical firms. Selected customers include
Asthma Drug Facility, GlaxoSmithKline, Raffles Hospital, UNICEF and UNESCO.
The Group is planning to expand manufacturing capacities in value added products such as
inhalers, eye drops and sprays. Targeted global expansion areas include Middle East,
European Union, Latin America, USA, Australia and New Zealand.

SHINEPUKUR CERAMICS LTD

BEXIMCO produces high quality porcelain (15 MT per day) and bone china (3 MT per day)
tableware. The Group also plans to expand bone china capacity by 4.5 MT per day. The
manufacturing facilities are equipped with state of the art testing and quality control
laboratory facilities, decal plant, carton packaging plant, modeling unit and a gas based
captive power plant, and the best effluent discharge mechanisms. Selected clients include
Libbey, Porsgrund, Portmeirion, Royal Doulton, Richard Ginori, Villeroy & Boch and
Wedgewood.

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REAL ESTATE, CONSTRUCTION, MARINE FOOD AND TRADING

The Group is one of the leading real estate developers in Bangladesh with a large, high quality
land bank in and around Dhaka.
The Group has been a technological leader and pioneer construction firm in Bangladesh for
years and uniquely serving the needs of the construction industry in a world of rapidly
changing technology. Beximco Engineering Ltd. (BEL) is a wholly owned construction unit of
the Group. This unit has accumulated experiences in diversified projects like roads &
railways, bridge & offshore structure, power/gas transmission line & sub-station, and in
various commercial & industrial projects.
It has a presence across the value chain from culturing, processing, packaging and selling
marine food products. The Group has over 1,000 acres of land with best in class infrastructure
in this segment. BEXIMCO also plans to enter the deep sea fishing business and value added
production including ready to eat and ready to cook products.
The Group capitalizes on its industry knowledge and identifies market opportunities in
actively traded commodities. It engages in yarn trading for captive use in the Textiles division
as well as for sales to third parties.
ICT & MEDIA

THE INDEPENDENT TELEVISION LTD.

The Group is a leading provider of banking and general purpose software and high speed internet
services in Bangladesh. It has a high quality customer base supported by long term contracts.
The Group services over 750 bank branches in Bangladesh. Selected customers include British
Airways, Emirates Airlines, Chevron, Dhaka Stock Exchange and Graphic People. The Group
also owns a 24 hr TV news channel - Independent Television. This 24 hr news channel presents a
full spectrum of news and analysis to its viewers. The Group sets world class standards in the
Bangladesh broadcasting industry.

THE INDEPENDENT NEWSPAPER WEBSITE

The Independent is a leading English language daily newspaper in Bangladesh and the
only newspaper to have all 32 color pages. Its weekly supplements include Young and
Independent, Faith, The Weekend Independent Magazine and Dhaka Live (daily).

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MISSION:
Each of their activities must benefit & add value to the common wealth of their society. They
firmly believe that, in the final analysis they are accountable to each of the constituents with
whom they interact; namely; their employees; their valued customers, their suppliers, their
business associates, their shareholders & their fellow citizens.

Over the years, BEXIMCO has developed in-house design capabilities with teams based in
Bangladesh and Spain. Furthermore it has partnered with some of the worlds renowned design
institutes, including Fashion Institute of Technology, Parsons, London School of Fashions, NIFT
and NID, for access to talented designers. The Group has built strong working relationships with
its core clients through a continuous dialogue. The Group's technology partners include Invista,
Huntsman, CHT, Rudof and Clariant. Key clients include American Eagle, Arcadia Group,
Calvin Klein, H&M, JC Penney, Macy's, Tommy Hilfiger, Warnaco and Zara. The Group is
planning to expand the textiles business through capacity additions. Post expansion, the annual
capacity of knit fabric is expected to increase to 80 million lbs from 11 million lbs currently and
the annual capacity of apparel knits is expected to reach 145 million pieces from 20 million
pieces currently.

The Group is also present in retail apparel through Yellow, a youthful brand sold through
BEXIMCO owned outlets. Yellow is a design driven brand that celebrates creative and original
thinking to highlight a lighthearted and optimistic view of life through a superior quality product.
Yellow captures a modern interpretation of fashion and relaxed attitude expresses a comfortable
and confident quality. The adventurous spirit of the line is built from BEXIMCO Group's
heritage in innovation and living a life full of passion that is open to discovery. Yellow is
inspired by its customers; Unconventional yet high-quality.

YELLOW, the trendiest fashion brand from Bangladesh, is mostly distinguished for its true
international quality designs and fabrics. We are inspired by our customers- souls full of
unconventional fashion senses. As a retailer of our parent brand BEXIMCO, we started our
journey in 2004 and now we have 14 outlets across Bangladesh and Pakistan including a 24/7
online store. Since origin we have been offering world class designs at amazing value price. Our
product line includes a wide range of formal and casual wears for men, women, and kids.
Explore YELLOW and look through our windows for contemporary global fashion trend.

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YELLOW : THE BRAND LOGO

YELLOW POWERED BY BEXIMCO

Yellow was launched in 2004. The fastest growing brand in Bangladesh and Pakistan never failed to
delight their targeted group customers. Since its beginning, Yellows target group of customers were the
fashionable youth, yet trendy, modern and who is very confident in wearing the most comfortable
fashionable clothings. Here the Designs and Fashion driven and the Fashion drove as per international
trend standards. Our brand name is yellow and yellow color present in our every product. The meaning
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of yellow to Pakistan people is happiness, wisdom, imagination and shrewd personality. The birth of
Yellow was started from Spain. Second competitive advantage is our products are cheaper since the
quality we use is directly imported from China or made in our own factory, quality wise it is cheaper
from others competitors products, we sell our product in PREMIUM PRICE AND REAP PROFIT as because
in our country labor cost and raw materials are cheap so production cost is also low. With these
advantages, we try to promote our product in Pakistan and Bangladesh successfully and its our main
objectives. In our report, we briefly discuss about our selected product, our brands, our main
competitors and most importantly about its product planning in its retail stores. After careful market
research Yellow was made, where we they researched to Know about the people and their culture and
which types of dress and which color of dresses they like and what types of price they like in which ever
countries they established their feet. Future plan outlays Bangladeshi company Beximco will open a
chain of stores named Yellow in a number of cities in world, international expansion will be in huge
scale. Beximco Textiles Ltd, an export division of Beximco Group, has gone YELLOW, setting up a new
chain of exclusive fashion shops in Bangladesh and sell the high quality garments that it produces for
exports. Yellow is a design driven brand and celebrates creative and original thinking to highlight
lighthearted and optimistic view of life through superior quality product. Their style capture a modern
interpretation of fashion and their relax attitude expresses a comfortable and a confident quality. The
adventurous spirit of the line is build from Beximco group heritage in innovation and living a life full of
passion that is open to discovery. They are inspired by their customer, unconventional yet high quality.
Progressive yet tastefully casual-yellow embraces harmony through conflict. Beximco eventually plans to
establish the Brand YELLOW worldwide, starting from the Asian Market. Beximco Textiles is a vertically
integrated self sufficient company. They manufacture everything from yarn to fabric to garments in their
own factories. Since the company has in house laundry, printing, embroidery and lab it can make
garments for the retail market in a very cost efficient manner and sell at an affordable price range. The
stores offer a truly international shopping experience with well-designed spaces. Yellow plans to open
stores in South East Asia, The Middle East & Europe

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PRODUCT PLANNING

In order to maximise his sales revenue and profits, a business firm must continuously adjust
and adapt its products and services to the changing requirements of customers. From time-totime, it may have to design and develop new products.
Product planning is the process of searching ideas for new products, screening them
systematically, converting them into tangible products and introducing the new product in the
market. It also involves the formation of product policies and strategies.
Product planning includes improvements in existing products as well as deletion of
unprofitable or marginal products. It also encompasses product design and engineering which
is also called product development. Product planning comprises all activities starting with the
conception of product idea and ending up with full scale introduction of the product in the
market.
It is a complex process requiring effective coordination between different departments of the
firm. It is intimately related with technical operations of the organization, particularly with
engineering, research and development departments.
Any product has two broad objectivesimmediate objectives and ultimate objectives.
Immediate objectives include satisfaction of immediate needs of consumers, increasing sales,
utilizing idle plant capacity, etc. Permanent or ultimate objectives consist of reduction in
production costs, creation of brand loyalty, monopolizing the market, etc.
SIGNIFICANCE AND OBJECTS:
Product planning and development is a vital function due to several reasons. First, every
product has a limited life span and needs improvement or replacement after some time.
Secondly, needs, fashions and preferences of consumers undergo changes requiring
adjustments in products.
Thirdly, new technology creates opportunities for the design and development of better
products. Product planning and development facilitate the profitability and growth of business.
Development of new products enables a business to face competitive pressures and to
diversity risks. Product is the most important constituent of marketing mix.

15

Finding and meeting the needs of customers is the key element in a successful marketing
strategy. New product development has become all the more important in the modern world
characterized by technological change and market dynamics.
New product development brings opportunities but also involves heavy commitment of
finance, technology and even emotional attachment. New product decisions are necessary as
well as costly. Many new products fail causing ruin to business firms.
Product development is a continuous and dynamic function. Continuous adjustments and
improvements in the product arc necessary to minimize costs of production and to maximize
sales. High rate of product obsolescence requires product innovation frequently. At the same
time, cost and time scales have increased. In some products, the gestation period is very long,
sometimes longer than the life of the product.
As a result the role of R&D expert has become very important. He needs to be in touch with
sales persons and actual end users. Successful technological innovation involves great
resources as well as great risks. Product innovators face spectacular successes as well as
disastrous failures.
Most of the new product ideas do not become actual products. Many new products achieve
limited acceptance in the market. This is so because firms very often are reluctant to move
away from tried and tested products.

Thus, product planning is required for the following reasons:

(i) To replace obsolete products;
(ii) To maintain and increase the growth rate/sales revenue of the firm;
(iii) To utilise spare capacity;
(iv) To employ surplus funds or borrowing capacity; and
(v) To diversify risks and face competition.

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COMPETITION IN MARKET :
Bangladesh has recently come to the focus. Along with the world demand, the local market is
Also altering itself to rapid changes in fashion trends. Bangladesh's largest sector
Garments/Textiles is recently looking for Fashion Designers and Highly skilled
technical Personnel. So they know about the latest trends and tastes in this field. This field is
highly Competitive and they need to be not just talented, but also very determined, ambitious,
Hardworking and needs to have good business sense. Communication skills are important to be
able to put across ideas and concepts clearly for the workers as well as the clients. A good hand
at sketching can be helpful. In the long run, to make it on their own, they should have knowledge
of colours, styles, shapes and the various types of fabrics. A well-groomed and attractive
personality is also important. Since here are lots of well-known brand such as Arong, kay kraft,
Artiste, Ecstasy Anjan, Jatra, Deshal, Vasavi, Nabila, Mantra, Cats eye, Westecs, Annamela,
Rang etc. These all are local brands and these are main competitor of Yellow. They also know
latest trends and tastes of customer
PRODUCTS OF YELLOW:

They have their own Fashion design and Product development department where designers study
The globally Yellow's creations evoke a sense of freshness, energy & exuberance. The Yellow
brings to its customer high quality fashion & life style at affordable prices. They produce
different types of products such as Shirt, T-Shirt, Trousers, Jackets, skirts, tops, bottoms, jeans,
Sweater etc.
Yellow is a design driven brand that celebrates creative and original thinking to highlight a
lighthearted and optimistic view of life through a superior quality product. Our style captures a
modern interpretation of fashion and our relaxed attitude expresses a comfortable and confident
quality. The adventurous spirit of the line is built from Beximco Group's heritage in innovation
and living a life full of passion that is open to discovery. We are inspired by our customers;
Unconventional yet high-quality. Progressive yet tastefully casualThe Yellow embraces
harmony through conflict.
THE YELLOW MAN

You are a confident, intelligent and successful individual who believes in making his own
destiny. Your clothing reflects your personality. You dress creatively, and are not afraid to wear
a crisp dress shirt with a pair of jeans to the office. You reflect a confident quality through your
cool, comfortable and relaxed attitude.
Yellow compliments your lifestyle by offering products for every occasion. From office
mornings to an evening with friends, Yellow answers your need for individuality, quality and
style by providing superior, fashion forward products.

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THE YELLOW WOMAN

You are a stylish, intelligent and confident soul who enjoys her success. You juggle between
your home, work and social circle, and your wardrobe compliments your modern lifestyle. You
are on top of the fashion trends, but carefully choose those outfits that enhance your
individuality, confirm with your high standards of quality and reflect your young and
lighthearted approach to life.
Yellow knows what you want. We dress you up in semi-casual attire for your business meetings,
and provide the matching accessories to go with that, and then cross-compliment those to go with
the head-turning and sexy outfit that you will be wearing out with your friends tonight. Yellow
products are inspired by you; young, confident and successful.
THE YELLOW KID

Yellow kid is a child of a successful couple who is inspired by the success and style of his
parents. He has a sense of style and a desire to stand out among his peers. You want to reflect
your personality and style through him. You want him to be cool, smart and trendy. This is
where Yellow steps in, by providing clothing and accessories for the kids, which are an annex of
the parents' personality.

RELATING THEORIES WITH YELLOWS STRATEGY DRIVEN PRACTICES

THEORY OF GLOBAL MARKETING: The process of conceptualizing and then conveying a final
product or service worldwide with the hopes of reaching the international marketing
community. Proper global marketing has the ability to catapult a company to the next level, if
they do it correctly. Different strategies are implemented based on the region the company is
marketing to. For example, the menu at McDonald's varies based on the location of the
restaurant. The company focuses on marketing popular items within the country. Global
marketing is especially important to companies that provide products or services that have
a universal demand such as automobiles and food.
Our product is cloths and our brand is Yellow and its Bangladeshi products and we promoting
our product in Pakistan, Bangladesh the reason why we change our marketing strategies for
Pakistan people and analyze Pakistani culture and we find out the choice and demand of
Pakistani people. So we change our local market strategies for promoting our product in Spain
and capture Pakistani market and so was the case in Pakistani, although the Pakistani outlet has
been closed, yet the Pakistani Outlet is going fabulous, and plans are to open in Singapore, India,
Sri lanka in the near future.
MASLOWS HIERARCHY OF NEEDS: Maslow hierarchy of needs are Five and they are
Physiological needs, Safety needs, Belongingness and Love needs, Esteem needs, Self
Actualization needs . Our product is cloths and it is physiological needs for human. So we want
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to fulfill the physiological needs of the people and we think that our Brand Yellow perfectly
fulfill this needs.

ENTRY STRATEGY : We already enter in Pakistani market in alone and we have local marketer

for marketing our products and we have also local distributor for distributing our product in
Spain. The marketing decision is taken by Pakistani marketer because they know the market and
other competitors. For influencing Pakistani customer for buying our products focus on the
Pakistani culture in our products. We collect raw materials from Bangladesh and also production
activities held in Bangladesh. If we collect raw materials in Spain and our production units also
established in Spain these time we are not complete in the Pakistani market because this time the
cost of product is high. We try to charge low price with High quality products to Pakistani
consumer.

SWOT ANALYSIS: provides information that is helpful in matching the firm

resources and capability to the competitive environment in which it operates . As such, it is
instrumental in strategic formulation and selection. The following diagram shows how a
SWOT analysis fits into an environmental scan
Strengths: A firm strength are in resources and capabilities that can be used as basis for
developing a competitive advantage. Examples of such strengths include:13
Patents
Strong brands name
Goodreputation among customers
Cost advantages from proprietary know-how
Exclusives access to high grade natural recourses
Favorable access to distribution networks
Weaknesses: The absence of certain strength may be viewed as a weakness. For example, each
of the following are considered weakness:
Lack of patent protection
A weak brand name
Poor reputation among customers
High cost structure
Lack of access to the best natural recourses
Lack of access to key distribution channel
Opportunities: External environmental analysis may reveal starting new opportunities for
profit and growth. Some examples of such opportunities include:
an unfulfilled customer need
19

 Arrival of new technologies

loosen of regulation
Removal of international trade barriers
Threats: Changes the external environment also may present threats to the firm. Some
examples of such threats include:
Shift in customer tastes
Emergence of substitute products
newregulation
Increased trade barrierin Global market

ITEM/ PRODUCT PLANNING

Item Planning lets you build plan by item, key item, or assortmentby vendor, class or item
attributeand across multiple sales channels. With Item Planning you can plan and forecast
sales and inventory requirements in line with changes in demand to maximize margin potential
for key items at every stage of the product lifecycle.-Manhattan Associates
Our Item Planning solution also focuses on powerful attribute planning capabilities that make
it easy to incorporate attributes into your planning process and explore what if planning
scenarios to weigh the benefits of different strategies based on customer preferences, market
demand changes. Retailers can determine the optimum product mix across the attributes that
matter most to customers. This approach improves sales, turn and inventory management by
putting customer preferences in sync with financial targets.
Item Planning is a flexible, easy-to-use solution that allows you to:
o
o
o
o
o

Micro-manage your key items that contribute the most profit to your business
Improve forecast accuracy at item level with built in integration to Demand
Forecasting solution
Use attribute planning to gain visibility into customer preferences and react quickly to
their changing needs
Execute assortment plans to get the right product, at the right price, in the right locations
at the right time
Rapidly respond to changes in demand and align inventory accordingly to increase
sales, margin and sell through.

20

PRODUCT PLANNING IN YELLOWS RETAIL STORES- JOB DESCRIPTION IN BULLET POINTS

Stock Distribution
Style Replenishment
Size Ratio Analysis
Forecast Quantity of Production
Mid Season Sales for Slow sellers
Consolidate stock
Previous season performance analysis

RETAIL PLANNER JOB DESCRIPTION IN DETAILS

Retailers and vendors need to develop a new game plan to grow and prosper in tomorrow's
environment.
Retail Planning: The first step is to engage in an intense self-analysis. This includes consumer
research in order to determine the wants and needs of the target customer, increase the value
proposition with new and differentiated merchandise, find a path to a more efficient sourcing and
logistics structure, strengthen its brand (whether national or owned), and implement a
multichannel distribution network. Success will be tied to customer satisfaction.
Risk of failure and collapse are always with us. But the culture of innovation across the globe is
more robust than ever. We think that's worth celebrating. - Forbes
During the internship period, my work mainly revolved around managing the product, monitor
the product, and if possible to analyze the trend, research and make the whole retailing system
more efficient and effective.
Day to day monitoring and all the raw data was provided by the Yellows internal web report.
The process is simple, Almost all the information for instance, season wise, category wise, size
wise, style wise information are provided by the internal web report.

21

NO. 1 STOCK DISTRIBUTION

Stock distribution throughout the entire store was critical to efficiency. Lets say, Yellow has many outlets
in Dhaka, online shop, yellow online sale in Daraz, one in Chittagong and some in Pakistani too. Now
problem arises when we know all the shops is not equal in size. Meaning some shops are small or some
are too big. And, after keeping that in mind if we start distributing our stock that will also not do since we
dont have any hard and fast rule about making such decisions, here then we need to focus onto our
observation power. For say, the shops like Mogbazar,Mohammadpur is small and since for the people
there Yellow has not been so popular yet, mainly because of their premium pricing, sending one set of the
stock is quite reasonable. However, the same decision cannot be taken for the stores that we have in
Pink City, Banani as they consist of the most bustling crowd of youngster hanging out every day, where
one of the hype of the youngsters are to shop till their hearts content ! Now Bingo, it also located in such
a place where no one can miss to see it. Right it is either then and there on Banani 11 Street or Right in
front of the entrance of Pink City. For this group people price does not matter, and they will love to shop if
they liked something fashionable to their taste. Therefore we needed to decide to increase the number of
sets sending to these stores for example a set of two or three will suffice. Thence, this type of
requirement analysis was to be done by me in order to ensure the right number of quantity is going to the
right stores.

NO. 2 STYLE REPLENISHMENT

Not all styles go as a hit hype to the customer, but some do make a magic blast as customers buy it so
quickly that they make it a hot selling item of the season. That Item which becomes the most popular and
sells like hot cake. Now in Yellow, day to day I kept close eyes on such items. I figured out there could be
two types of work which could be done. First of all, from the beginning of the season tracking these hot
sellers gave me an idea, that this particular item is so in this season. Customers are very much accepting
and liking them. Hence, after talking to the Head of Womens Wear Designer- Ms. Belen, we would check
the inventory to see if we had that particular items left over fabric or not. If yes, then we would proceed in
making some extra order quantity of the fastest selling item. Lastly, during the mid-season or near the
end of the season, may be say when the hot selling items are sold out then it is great. But, if it has only 20
or 25 pieces left out of 180 pieces produced quantity. What do you think 20 pieces of one item displayed
in twenty different stores, like one here two there, or All 20 pieces displayed together in one big store will
catch more attention? Here we made a decision from this current Spring 215 season, we will do style
replenishment in Yellow, which was never done before. Now it is done as frequently as it is required. For
me, I make it every week for special categories such as Women and Kids and often times Mens wear
too. For example, after tracking that 20 pieces, I call it down from each store, and from the web report I
make a store wise Performance analysis for that particular style only and figure out the bestselling store
particularly for that style only. Usually fr the analysis I take the percentage sell through and for each styles
store wise and the highest will indicate the bestseller shop for that style. For instance, for Womens Ethnic
Top (WET)- Bashundhara City is the Bestselling selling stores. I send those 20 pieces to Bashundhara
City and set them arrayed together and through the rate of sale increment we can assure this is a good
process for organizing more sale. Later on, we also ranked the bestselling shops category wise, with the
help of which we could understand for which shops which category sells the best.

22

NO. 3 SIZE RATIO

One of the important job responsibility I had was to measure the size set ratio is alright or not. Likewise to
see, are we properly identifying the right size ratio or we need less or more of may be a new size.
Previously we had S: M: L and just for some few shops XL was distributed in Womens top. Earlier they
used to speculate, the bigger the shop the more the stock should go rest there. To some extent they were
right, but, practically the situation depends. Since, there are different customers and each individual has
different needs, we can say this ratio will depend on the customer demand. Thus I went for a thorough
market research, by visiting each stores and asking the customers and the sales people about their actual
needs, this is how we got to learn the size XL needs to be in greater quantity & a completely new size is
urgently needed to be made i.e. XXL and also a new pant size is highly demanded by the customer, Size
36 is needed to be produced. We used to make 27, 30, 32, and 34 but after careful market research,
customers hardly buy 27 or 30 size, so the quantity we were sending becomes too much, since most of
them comes back. And consumers buy more size 32 and 34, so we needed to increase the number of
quantity in these size sets. The process of making the extra new sizes has already been approved and
the production is work in process.
Then again, after seeing a pattern of consumer buying habits, it was clear to conclude that, Ethnic top
(WCS, WEF,WET,WETH,WEVT,WFT) which are fusion of traditional and western fashion dress, this style
was craved by customers of all sizes. Especially stores like Dhanmondi, Bashundhara, Banani, Pink City,
and Jamuna. The same I can assure about the Womens casual bottom, Womens Legging, Womens
Denim (YWT, WDT, WKL) that included variety of colorful printed palazzo, printed denim, designer
leggings of different cuts and variation was also popular amongst the youngster, plus Women who didnt
get their pants of their size were quite disappointed to see Yellow was not keeping them in mind, as a
brand loyal customer they felt unwanted. Then again it is very bad for the brand reputation. Anyways, in
order to compensate that depending on the average women figure and market demand in Dhaka a new
size- 36 was a necessity to make in Yellow. Thus the decision was perfect to bring customers delight
towards our brand.

NO. 4 FORECAST ORDER QUANTITY & PREVIOUS SEASON PERFORMANCE ANALYSIS

In yellow the Warehouse Mr. Zakir Hossain along with his partners Mr. Kabir and others
manage the inventory. Usually they forecast quantity seeing the last seasons production
quantity. Since it is a growing business, new ways and efficient ways are always appreciated.
Mr. Abdul Basit Raja, who was Assistant Manager in Finance and Accounts helped me into this
task. He made me do various reports such as Gross Profit Margin Projection, for both last year
and this year. We closely monitor daily sales to last year sales and so on. We saw both the
reports were along the line with their target Gross Profit for the year 2015. Anyways, with the
help of these reports we were looking deep into the forecast quantity. Head of Womens
Designer, Ms. Belen Gonzalez increased and decreased a lot of quantity, category wise. The
work which I was left to do was whether the quantity forecasted was pleasing or not. We had to
keep a number of things in our mind while critically analyzing the forecast quantity. For
example- we saw the categories which she increased, compared with the years of selling patterns.
Just too simply- among numerous others she increased WET, Womens Ethnic top which was a
good decision, because it is the fastest selling item. Then WTT, Womens Tank Top, this
category she decreased the number of quantity. It is the slowest item when compared with the
23

trend of selling patterns of the customers. Most of them come back, since it is a complimentary
item, it needs to be there. Similarly, I can happily conclude this was the most appropriate
decision. After making the forecast, I would rather go to the inventory to check the production,
Whether they are actually producing the number of quantity that we have ordered. If the
matching of forecasted quantity and quantity produced is equal then we are going at the right
track.
NO. 5 - MID SEASON SALES FOR SLOW SELLERS
At the present we came up with a brand new idea of what we should do with the slow sellers. As
a matter of fact not all items are fast sellers, some or sometimes a significant number of items
happens to be categorized as slow sellers. Then the action I needed to take was to track those
slow sellers from the web report. Identify them, the ones which are doing incredibly badly only
those ones. As a product planner, I sit and plan with Ms. Belen and also with the Executive
Director who happens to be my respective Supervisor, Mr. Shehriar Burney. Together we decide
to make a mid-season sale, a 30 % cut in price sharp might do the trick to sell these slow sellers
and quickly finish the stock likewise. This is the newest process we are implying and is still in
work in process mode, from this season onwards this will be start to be in implementation stage.
NO. 6- CONSOLIDATE STOCK
This process is not just a process it is an integrated process. This process of uniting/ gathering the
stock is interlinked with several other factors.For example- the factor could be anything,
sometimes it might be an unexpected problem for which we needed to collect all the stock of
garments from the stores. This Spring Season, in the beginning of the sale, a style WETR 43D/
SP15 sold like hot cakes, but also came back even faster they got sold. The problem was
regarding the mistaken sizes. The people who wear S, cannot wear the S size instead the M size
was fitting to them. Some brand loyal customers did not even gave a trial since they know which
sizes they need in Yellow. Then they all came back. We figured out problem was with the size
ratios and flawed measurements of the sizes. In order to control the situation, we consolidated all
the garments of WETR43D/SP15, so that we can fix it.
If you saw the previous description of Style Replenishment there we unite the few items that are
left in store and display them in their bestselling store. A very major part of my job was to keep
track of all the items specially kids and women items going to store and collect them whenever it
is needed.

24

NO.7 -FREQUENT STORE VISITS, MARKET SURVEYS, PRODUCT ANALYSIS

One of my job responsibilities is to physically visit stores to look upon what is going on. My
focus includes a lot of areas, such as product problems, challenges the sale force is facing while
purchasing a particular item, what is happening with slow sellars, for example finding out the
reasons why are they not selling, and then report them to the designers, the merchandisers, the
market managers, area managers etc. And to contuously work on it, make solutions, find reasons,
give recommendations etc. Below is an illustration of how I report it.

FINDINGS: TECHNICAL PROBLEMS OF SPRING 2015 COLLECTION

As a part of my job I was required to do a regular market survey. Most appropriately twice a season or
sometimes thrice if needed. We used to do it by visiting all the Yellow Stores in Dhaka. Our Most
popular stores were Pink City, Bashundhara City, Banani, Dhanmondi, Uttara, and Jamuna. The market
survey carried a standard procedure of taking the feedbacks of the customers, be it good or bad. Lastly,
we used to wrap up the survey by informally jotting down all the feedback and follow ups from the Sales
man and Sales Manager of that store. For example we used to collect their possible problems or
challenges they are facing every moment every day , the operational problem, or the technical
problem like quality of the fabric, customers dissonance for too high price in LSKD etc.
Below are some of the reports I made after doing the market surveys. After which, we reported to the
Head of Designers and Merchandisers to sit and find out plausible solutions of each problems.

CATEGORY : WOMENS BOTTOM

DESCRIPTION:

Colorful denims and palazzo are demanded more.

Sizes 27, 28 to be sent in lower quantity and sizes 30, 32, 34, to be sent in more
quantity because the market demand is more of these styles than of sizes 27, 28.
A new size, size 36 is demanded in all the stores. Thence, an urgent addition of the new
style will fulfill the new demand.
The viscose fabrics we are using are of pretty much lower quality because of which the
peeling problem arrives. A defected product going to the store is pretty much harmful
for the reputation of the brand. It ensures customers discord and disappointment
towards the brand.
Instead of the printed skirt, the customer demanded more palazzo made out of it
The new leggings the one which has embroidery on it, in two color ways-black and white
was very popular among the customer, usual leggings are quite unwanted by the
25

customers, yet the legging with a touch of difference is very much accepted and liked by
the customers.
WKL-122, BLUE FLORAL PRINTED, in all of its color way had zipper problem. The zipper
wasnt opening and was very hard too, customers couldnt give a trial
And lastly, the glittery big bow in the black bottom did not get a positive response from
the customers

WKL-122
BLUE FLORAL PRINTED

SAMPLE STYLE WAY

WITH THE PICTURE

26

FINDINGS

Yellows target is to be a top notch international brand. Now it is already a top brand in
Bangladesh, established in Pakistan, further planning to open in Singapore, India and so
on and so forth. By stepping onto one stair at a time, Yellow is will meet its target to be a
global brand soon if it maintains fast pace of the fashion craving industry.
Since the workplace is quite far from the city, skilled and amazingly talented people
dont get motivated enough to travel to this far and settle for a job. Their office is in
Sarabo, Kashimpur. On the other hand, the management committee is unable to maintain
a pool of talented people who are already there in Yellow mostly because of their attitude
problem and ignorance. It is one of the major problems they have.
One of the appreciable facts about Yellow is they very much want to believe in
innovation. The proof is the internal sophisticated web report they have, the online shop
they have in yellows website and also in Daraz, a shopping website. They are willing to
accept the new change, hence they are accepting my work which is completely new in
Yellow. Although, the Chairperson Mr Shohel F. Rahman is not interested in any
procedural work, he seldom wants changes; he is only bothered about the amount of
profit/loss we make. The Directors however are different, so is the head of designers,
they are willing to accept any effective tool that makes their resources efficient and thus
more profit.
Among the popular stores of Yellow, Banani and Pink City are one of the most
remarkably popular stores with youngsters always over crowded there. Yet, I figured out
after going to those stores that they are small, the inventory room they have is quite small
for products to fit in. As a result even if we want to send in more sets of garments to
them, we cannot. Unfortunately, here we are losing more sales.
Although repetition of one style is strictly prohibited in Yellow. However, some of the
styles done in 2 to 3 years back, the designers made a repetition. And the very obvious
happened. The customers noticed it and had a very negative feedback.

The management is highly ignorant about the kids category. If you can notice, you will
see, there is no promotional activity, advertising, related to kids category. To my
surprise, Ms. Belen puts in a lot of varied lively collection for kids. But sadly, hardly
anyone knows Yellow sells Kids item too. Although the collection is so good, but most of
the hard work goes in vein because of the ignorance of the higher authority, who are
unwilling to invest in this category.

To make kids category more irresistible to the customer, we needed more different and
varied fabrics to make our collection outstanding. Unfortunately, we were only allowed
to make kids garments from the left over fabric, since it is cost cutting. Talking to many
merchandisers, we came to know the price of stitching, washing, ironing, cutting is same
27

as the adults garments. Then again, Mens pant can be worth 2000 tk, however same
pant for kids have to keep a price of 995 tk. mainly because the costing problem will
never be understood by the customers and they will be very unwilling to pay 2000 tk for
kids item. Hence, Yellow uses the left over fabric, seems like this is the only way to
reduce cost thats why.

Another problem was forecasted quantity most of the time doesnt match with the
finished quantity. For example- 180 pieces was the ordered quantity for a style. After the
finished goods came out we saw that only 100 pieces were produced. There could be
several reasons; the roll of fabric might become short in quantity since mostly Yellow
uses fabric from Beximtex. Another reason could be because of some technical glitch
while making many of the garments got spoiled.

Super bestselling stores like Dhanmondi, Bashundhara City, Pink City, Banani, Jamuna,
Chittagong is doing great. After observing I got a little worried about the rest of the other
store wise innings. The other stores are in dire need to get popular in that area. For that
we need to understand the people and culture and habits of that particular area. For
example- In Wari, girls are most likely going to buy ethnic clothes, LSKD (Lawn Salwar
Kamiz Dupatta) rather than WKT (Womens knit top) T-shirts that is. The reason is they
are more conservative, traditional. The same we cannot say for the Uttara Store or Banani
Store. Women of all shapes and sizes here are more open to try out different attire, be it
western or fusion. Different area, Different taste, and taste has no color written on it. This
is the key which the management needs to understand and customize their action
accordingly.

LSKD (Lawn Salwar Kamiz Dupatta) is being designed by the Pakistani Designers sitting
in Pakistan. The fabric also comes from there. However, the costing becomes huge.
Yellows rule is to always keep a 60-70% margin while making the price of each
garment. On the other hand, their price starts from tk 6495 and onwards this makes the
mass consumers quite skeptic and unwilling to buy with such a huge costing. Think about
People in Mohammadpur, Moghbazar, Wari, Bashundhara City etc, these area stores
contains the most of the consumers of LSKD. But the price range is way too much for
them to get used to and hence they are not accepting. Still, the customers of posh areas
can afford. Now the question is how many and how often do the customers of the posh
regions wear LSKD. I will leave this question to the readers to ponder about.
INTERNAL CHALLENGES

Washing requirements was also a bit problem that BEXIMCO needed to overcome that it
wanted the ACRU look which is the pure fade white type of color garment becomes after
28

the bleach wash. This was hard to achieve because of trims color as in bulk production
garments are washed in heavy machine mixing huge amount of garments. So, when all
the garments mix together sometimes color splits so, keeping the fresh look is a
challenge. Therefore suppliers need to request the designers to take the garment as closest
as possible.

Generally, for a sample the standard time is 30 Days for development to production.
Communication gap between the management stuffs can stretch the process as for their
bit ignorance an approval could have been sent for several times and organization can
face a big loss.
EXTERNAL CHALLENGES

External problems include the monitory policy and the exchange rate of foreign
transaction. BEXIMCO needs to import many items from abroad due to the unavailability
of our production capacity. For example, the last winters sweaters were imported. So,
the cost sometimes gets higher because locally sourced products cannot meet the quality.
In that case, if the exchange rate increases it has to face slight money constraint.
In case of RMG buyers China, Hong Kong, Taiwan is the competitor suppliers of
Bangladesh. So, buyers can choose anyone if they do not get in competitive price. This is
also depended on the relationship with the local office of buyers as they are the media of
communicating with suppliers. So, maintaining a good relationship is important for
suppliers.
Demand of buyer sometimes go beyond the possible capacities and can be changed at the
very last moment of time which is a big risk for supplier that at the last moment
production can be hampered as well as the assembly line.

Unrest of countrys political and business condition is a reason of losing the confidence of
buyer to continue the business with Bangladeshi supplier.

RECOMMENDATION
BEXIMCO Apparels Ltd is the largest textile group in Bangladesh. It has outstanding reputation in the
global market for excellence. In contrast to that, Yellow is an international brand now. And has plans to
not only go global, but also to become well known all across the globe. The Beximco Textile from which
Yellow works it production, is a composite factory where they have all the sectors of woven and knit
item like spinning, knitting, dyeing, printing, embroidery, accessories, and garments production. So,
this is huge in case of production and maintenance both.
However, this huge organization is facing difficulty in gathering the maximum profit due to many
of reasons what I have observed from the internship period Supply chain or procurement
29

department is not very strong in this company which causes that the merchandisers procure all the
raw materials of garments thats why they feel more pressure to complete shipment and some
time also over the shipment date then company should pay the extra money for air shipment. So

when supply chain department procure all the raw materials then merchandiser can easily
shipment the goods within lead time

Planning department of operation should be strong and the time management should be
followed. Here, productivity is low due to less command of the authority towards the
production. It should be increased for the higher productivity.
Quality assurance system should be modernized because quality is the top priority of all
international buyers.
Pay scale is very poor which is needed to be increased because company will lose potential
employees due to their policy.
Distribution of power should be well managed and transparency among the workers and the
management should be followed.

The organization is one of the biggest organizations in Bangladesh and contributing the highest
Amount of GDP in the economy but if it follows these areas then it will be among the greatest in
the region.

CONCLUSION
In conclusion I can say that this internship report is really essential for every student of Business
Administration to get idea about textile industry By completing this report I have got overall idea
of RMG sector and these may be helpful to know about the technical and management knowledge of
garments industry also these sector related organizations. This is a huge sector and yet to discover
the whole. I want to thank my department Head for giving me great opportunity of learning. This
Internship program will help me in the further challenges of life. I try my best to make this project
enriched with lots of apparel related documents. BEXIMCO group is really a good experience for me
because every person of there so much helpful and give me the proper methods of practical
Learning. So, at last, there is a hope of eradicating all the obstacles and become the leader of
Garment industries in near future.

30

REFERENCE
1. http://www.yourarticlelibrary.com/products/product-planning-definition-significance-andobjects-production-management/27931/
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

http://www.bextex.net/
http://www.yellowclothing.net/
http://www.beximcosynthetics.com/
http://www.beximcojute.com/
http://www.beximco-pharma.com/
http://www.beximcoengineering.com/
http://www.beximcoltd.com/realestate-more.php
http://www.manh.com/solutions/planning/item-planning
http://www.shinepukur.com/
http://www.beximcoltd.com/marine-more.php
http://www.bol-online.com/
http://www.independent24.tv/
http://www.theindependent-bd.com/
http://www.beximcocomputers.com/

16. www.independent24.tv
17. www.theindependent-bd.com

18. www.beximcocomputers.com
19. www.uhrlbd.com

20. www.beximcotravel.com
21. www.ificbank.com.bd
22. www.beximcopetroleum.com
23. www.beximcopower.com
24. http://library.thinkquest.org/05aug/00726/index_files/Page1187.htm 8:56pm,28/07/2010.
25. 2. http://www.localhistories.org/clothes.html 8:57pm,28/07/2010.
26. 3.
http://www.spainbusiness.com/icex/cda/controller/pageGen/0,3346,1549487_1561784_1598687_
27. 0,00.html 11:42pm,30/07/2010.
28. 4. http://www.google.com/search?
29. hl=en&defl=en&q=define:legal+environment&sa=X&ei=nglTTL26B5ahOKeguZ4O&ved=0CB
30. cQkAE 11:25pm,30/07/2010.
31. 5. http://ezinearticles.com/?The-Importance-Of-Clothes&id=329726 9:26pm,28/07/2010.
32. 6. http://www.allbusiness.com/glossaries/political-environment/4963358-1.html
33. 11:26pm,30/07/2010.
34. 7. http://www.mkeever.com/spain.html 12:01am,31/07/2010.

35. Global Marketing management(7th edition) by warren j. keegan.

31

THE REPORT WORK AND FORMAT

SPRING 2015
CATEGORY : MEN

CATEGORY SELL THROUGH BY SIZE REPORT

CATEGORY
CODE

YKP

CLS

DFT

YKT

SELL THROUGH
%

% QTY
REMAINING

SIZE

QTY SENT TO STORE

SOLD QTY

QTY REMAINING

1,364

999

365

73.24%

26.76%

2,632

1,697

935

64.48%

35.52%

2,718

1,374

1,344

51%

49.45%

XL

1,373

1,002

371

72.98%

27.02%

8,087

5,072

3,015

1,785

1,415

370

79%

21%

3,426

2,567

859

75%

25%

3,550

2,410

1,140

68%

32.11%

XL

1,756

1,238

518

71%

29%

10,517

7,630

2,887

28

57

31

26

54%

45.61%

30

974

652

322

67%

33%

32

1,519

1,043

476

69%

31%

34

1,016

705

311

69%

31%

36

495

321

174

65%

35%

4,061

2,752

1,309

790

534

256

68%

32%

1,520

980

540

64%

36%

1,583

905

678

57%

42.83%

32

65.31%

73.15%

64.85%

34.69%

26.85%

32.54%

XL

YMP

MFT

810

502

308

4,703

2,921

1,782

2,547

2,041

506

80%

19.87%

2,456

2,017

439

82%

18%

1,704

1,339

365

79%

21%

XL
XX
L

851

735

116

86%

14%

839

699

140

83%

17%

8,397

6,831

1,566

30

157

17

149

11%

94.90%

32

304

35

269

12%

88%

34

233

18

215

8%

92%

36

113

11

102

10%

90%

807
YMBTT

62.80%

82.60%

735

10%

38%
37.20%

17%

91%

30

302

20

282

7%

93%

32

447

46

401

10%

90%

34

431

44

387

10%

90%

36

278

22

256

8%

92%

38

137

130

5%

94.89%

1,595
YMST

81

62%

139

1456

8%

92%

30

69

66

4%

96%

32

65

59

9%

91%

34

69

67

3%

97.10%

36

32

31

3%

97%

223

6%

95%

235

12
33

Men's dress category name

RF=Regular Formal
UF=Ultra Formal
YKT=Yellow knit t-shirt
CLS=Casual Shirt
YMP=Yellow Men's panjabi
YKP=Yellow knit polo
YMV- Yellow Men's Vest
Men's Casual Pant

YMBTT=Yellow Men's basic Twill Trouser

MFT- Men's Fashion Trouser
YMST=Yellow Men's Short Trouser
MCT=Men's Cargo Trouser
YFT=Yellow Formal Trouser
DFT- Denim Fashion Trouser
YMU- Yellow Men's Underwear
YBS- Yellow Boxer Short
MSW- Men's Sweater
MJKT- Men's Jacket
MHOD- Men's Hoody
MBLZ - Men's Blazer
TIESM=Silk Tie
TIEKM- Tie Knit Men's
TIEPM=Tie polyester
MS- Men's Shoe
MBELT- Men's Belt
MAB- Men's Bag

Women's dress category name

Woven Top
WEFS - Women's Ethnic Frock Slim
WEFR=Womens Ethnic Frock Regular
WETR- Women's Ethnic Trail Top
WETHR=Women's Ethnic Regular
WETHS=Women's Ethnic Slim
WEVT- Women's Evening Top

34

WWFT=Women's Western Fashion top

WCS=Women's Casual shirt

Knit Top
WKFT=Women's Knit Fashion Top
WKT- Women's Knit Tee Shirt
WTT=Women's Tank top
WDT=Women's Denim Trouser
Women Casual Pant
YWT-Yellow Women's Twill Pant
YWC-Yellow Women's Capri
WKL=Women's knit leggings
WHOD- Women's Hoody
WJKT - Women's Jacket
WSW- Women's Sweater

SCARF=Scarf
WBELT- Women's Belt
WAB=Women's accessories bag

Kid's dress category name

GWT- Girls Woven Top (Fancy)
GWS=Girls woven shirt
GKF=Girls knit frock
BKT=Boys knit t-shirt
BSP=Boys short pant
BKP- Boy's Knit Polo
GKP- Girls Knit Polo
GWF=Girls woven frock
G-SET - Girls Set
B-SET - Boy's Set
GKL=Girls knit legging
YBP=Yellow boys panjabi
GKT=Girls knit top
BKS=Boys knit short
BWSH- Boy's Woven Short
BWS=Boys woven shirt
35

GWP=Girls woven pant

BWP-Boy's Woven Pant
GKB- Girls Knit Bottom
BKB- Boy's Knit Bottom
GSW - Girl's Sweater
BSW- Boy's Sweater

36

SPRING-SUMMER 2015 SHUFFLE PROJECT

PICTURE

CODE

COLOR

ON HAND QTY TRANSFER TO

WESTERN

WBTO6/SP15

BLACK

37

DHANMONDI

WBTO7/SU15

BLACK

23

DHANMONDI

WBTO7/SU15

OFF WHITE

30

DHANMONDI

WCSRAD90D/SU15

BEIGE

28

DHANMONDI

WCSRAD90D/SU15

BLACK & WHITE

20

DHANMONDI

37

WKFTRAD215/SU15

WKFTR213/SU15

BLACK

27

DHANMONDI

FAMINEN PINK

26

DHANMONDI

ETHNIC

WETHRAD87A/SU15

BEIGE

26

BCITY

WETHRAD87A/SU15

BLACK

11

BCITY

38

FINDINGS: TECHNICAL PROBLEM

CATEGORY: ALL MEN'S WEAR

PICTURE

STYLE CODE

MC SHIRT CLS422/SP15
METALLIC GREY

MC SHIRT CLS412/SP15
GREEN

MC SHIRT CLS 422/SP15

NAVY
PURPLE

COLOR BLAST

WEAK THREAD WEAK STITCHES

YES (AROUND THE

COLORS AND
BACK AND FRONT)

YES (AROUND THE

COLORS AND
BACK AND FRONT)

YES (AROUND THE

COLORS AND
BACK AND FRONT)

YES
YES (COLOR BLEEDS
FROM THE LEATHER
RIGHT ABOVE THE
POCKET)

M TWILL PANT YMBTT77/SP15

IROKOI BROWN
VARIANCE IN CHECK SHIRTS ARE VERY MUCH IN DEMAND !

39