Unit 57 LO3 Planning Booklet

You must show detailed evidence of your planning and research. Outline the purpose
of the brief you have chosen here:

Find two example of similar work and explain their strengths and weaknesses.
1. This photo of Henley town hall sums up Henley in one photo as it shows it
as a nice & welcoming environment to live in or visit. The strengths of this
photo is that it shows Henley in the light that it is.
2. The 2nd photo of the Henley on Thames sign shows the area that Henley is
in, forrest & wildlife.

Outline your ideas for the brief including sketches and mindmaps. Use your work
on applications and contexts to identify your client and audience.

Consider potential constraints and contexts, e.g. is your idea effective, realistic and
achievable? You must get feedback from your classmates and client e.g
survey/focus group.
I dont believe there will many constraints apart from the weather, it the weather is
not right for the photos I want to take I will reorganise for another day to take the

photos, I want the weather to be sunny so I can capture Henley in the positive light
and make it look even more welcoming than it is.

Are there health and safety considerations? Provide a risk assessment.

Develop your idea using your feedback:

Shoot plan:

When: Next week but dependent of weather.

Where: Henley Town centre & river.
What: Photos of the town scenery & river.
Why?: I want to show Henley in a positive light.
Who:
How: Cannon camera
Equipment list: Cannon camera, tripod

Contingency plan:
Budget:

Equipment hire
Renting a lens from Jessops for 40 a day.
http://www.jessops.com/online.store/categories/Cameras%20and
%20Lenses/Lenses/products/Canon/TS-E%2024mm%20f3.5L%20Mk%20II
%20Lens-76055/Show.html?FROMRENTSHOWCASE=Y

Transport
Weeking bus pass costing 14 to get there and back from Henley.