Quantitative Research

Quantitative research is one of the many forms of accumulating data. The

data comes in a number or statistical form; this is done by asking
questions in a survey or questionnaire.
Quantitative research mainly helps small businesses to help improve what
they are trying to advertise.

The main pros of quantitative research are its objectivity, statistical

method and its fast data collection. Because of its objectivity it can not be
misinterpreted, this makes it easy to compare its results. The statistical
method allows you to understand the data and its characteristics. As it
has a fast way to get you the results that you want, it can be analyzed fast
and easily.

The cons of quantitative research, you need a huge population to ask from
in order that you get statistically accurate information. You also ned to
great sum of money, you need to be in a good financial position to spend
a big sum of money for printing, transportation and more.

Quantitative research help companies find out the important information

that they need, this allows them to be more successful.

Qualitative Research

Qualitative research helps to cover approaches and methods. It can help

to deliver a better understanding of a subject, provide explanation of the
subject and its effectiveness.

The pros of Qualitative research are that the results can be analyze in
detail, it is less expensive than Quantitative research.
The cons of qualitative research is that it cannot generalize your findings,
you also cannot see how the audience will answer your questions.

Qualitative research can be useful for when a company develops a new

product.

https://www.snapsurveys.com/blog/what-is-the-difference-between-
qualitative-research-and-quantitative-research/

BARB

BARB stands for Broadcasters Audience Research Board, it looks at the

television ratings in the United Kingdom. The company was started in
1981 which replaced a system that was set before them, the BBC, ITV &
Sky are one of the companies that have an input into BARB.
http://www.barb.co.uk
ABC
The Audit Bureau of Circulation do process reports for the industry and its
measurements, as the industry develops the Bureau also develops with
them to keep up to date. They verify the data for the industry standards.
https://www.abc.org.uk