Opportunity

1. New sources of income,

as more forms of
promotions are being
created
2. Markets in Asia are still
untapped so potential
demand not being met
3. The increase in the
quality
of
English
Football Overall
4. More money poured into
English Football by fans
5. More investors are being
attracted in the league

Strength
Weakness
1. Malcolm Glazer is a businessman, with
1. Team not performing well recently
2. Large debt
a keen sense of business
3. Revenue is not high enough to meet the
2. Huge fan base
3. Strong brand image & equity
debt
4. Young talents are trained from the
4. Declining popularity
5. Players are being transferred to other
beginning
5. Match day revenues form the core
clubs for money
6. Low budget for buying new players
income for the club.
6. Multiple revenue drivers: match fees,
from other clubs or abroad.
7. Glazer has weak knowledge of the
advertisements,
endorsements,
current business environment.
sponsorship.
8. Lack of top quality players
7. The whole club works as one body, not
individual independent parts.
8. A good record on transfers
9. Glazer has a good track record of turn
businesses around from a dry run.
10.New talents are recruited from their
own training center.
11.Best manager in the world in Sir Alex
Ferguson
12.The biggest stadium in Old Trafford for
a league team
13.A glorious history
Opportunity and Strength Analysis
Opportunity and Weakness
Utilization of fan support and
New Income can decrease debt(O1)
improved quality of football
(W2)
Players will need to step up (W8)(O3)
(S2,3,5,7,12,13) (O3,4)
A fruitful combination of new
New income can increase the funds
source of income with untapped
available for transfers and top quality
market.(S1,6,9)(O1,2)
players can be bought (O1,8)(W1)
Investors would love to invest in an
Entering a new market successfully can
established brand with youth
decrease debt (W2,O2)
development.(S2,3,4,8,10,11) (O5)
A better investor in the future can solve
An improved chance on taking
many issues. (W2.3..5.6.8) (O5)
risk(S1,10) O(5)

Threat
Threat and Strength
Weakness and Threat
1. Increased in domestic
Manchester is still a club with brand
The league will get tougher in the
competition in the last
value and competition wont have
future.(W1,5,8) (T1,2)
decade
Might get hard to sign top quality
much impact.(S,2,3) T(1)
2. Russian
Billionaire
A good season should stop protest
players who are money driven (T1,2,)
investing in rival
(S3,4,11,10) T(4)
(W 8)
3. Other Leagues (Italian,
Brand Value should lure players not
Can make a big loss if not careful
Spanish, German)
driven by money(S2,3) T(5)
while entering other market( T5) (7)
4. Protest
The worlds best manager should
A lot of players might get sold to
5. Players preference on
attract players as well(S11) T(5)
reduce the club debt (T1,2) W(2,5)
other European Giants
Negative revenue growth would
Rival English teams might get more
6. Negative
revenue
affect the smaller club, not a club
fans if United keep similar standard of
Growth in England
like Manchester United.(T6, S2,3)
performance (T 1) (W 1,5)
Investment in other league is lower
If results are not satisfactory, the
but sponsors and popularity might
protest will increase. (T4) (1)
mitigate the popularity of other
league. (T2,3) S(2,3,4,7)

Analysis
With a strong fan base along with a glorious past of Manchester United and with the greatest manager in
Football, it will not be very difficult for suitable investors to look into the club in the future for a potential
investment. Fans are pouring more money in English football which is fitting with the club in the form of
revenue from match day revenue along with the club completely taking full use of their stadium, The Old
Trafford. There are some serious threats and with some of those weaknesses, it is very hard to react. For
example the money being invested on rival will not let us to keep players or lure players who are driven by
money so we might miss out on some quality players. A good season where Manchester United win a
trophy should help tackle a lot hurdles like protest, quality players, keeping the current players and attracting
investors as well and it would increase their European standings as well.
Recommendations
The strategy that they should follow for short term solution is to keep low prices to keep the fans happy and
be patient. Success is not achieved in one day and with the best manager in the world it is more than
possible. Their long term goal should be to keep building their youth academy which is really a long term
solution to a lot of problems. Home grown players tend to be more loyal and if there is quality in the
academy, it can help Manchester United to win more trophies and become the number one club in England
and then the number one club in the world.