ACCA

ACCA

1.
2.
3.

4.
5.

6.
7.
8.
9.

1.
2.
3.
4.
5.

()

(1)
1
(2)
2
(3)
3
(4)
4
(5)
5

2.1

2.2

3.1

 ()

3.2

3.3

4P
(product / service)(pricing)(promotion)(place)

4.1

4.2

4.3

4.4

4 7(S

tar)8(Cash Cow)9(Dog)10(Question Mark)

10

111213

11

13

12