Analysis of Strategic Factors

SWOT Analysis
SWOT Analysis company profile is the essential source for top-level company data and
information. eBay -SWOT Analysis examines the companys key business structure and
operations, history and products, and provides summary analysis of its key revenue lines and
strategy.
Strengths

Worlds largest internet marketplace

Business model
Economies of scale
Localization
Payment system
Strong brand image.

Weaknesses
High fees
No further growth strategy
Opportunities
Growing number of mobile shoppers
Become a retailer
Increase services and product portfolio through acquisition
Open more online stores in other countries
.
Threats

Online security
Regional low cost online retailers
Increasing competition from Amazon
Exchange rates

Internal Factors Analysis

(IFAS)
Strengths

Weight

Rate

Weight
Score

1. Worlds largest internet

marketplace

10

30

2. Business model

20

3. Economies of scale

12

24

4. Localization

15

5. Payment system

6. Strong brand image.

1. High fees

20

2. No further growth strategy

30

Comments

9
25

Weaknesses
80
90
3

Total

100

293

External Factors Analysis

(EFAS)
Opportunities

Weight

Rate

Weight
Score

1. Growing number of mobile shoppers

15

45

2. Become a retailer

10

30

3. Increase services and product portfolio

through acquisition

10

40

4. Open more online stores in other

countries

15

15

1. Online security

15

45

2. Regional low cost online retailers

10

3. Increasing competition from Amazon

15

60

4. Exchange rates

10

20

Threats

Total

100

30

285

Comments

IFAS +EFAS:
IFAS +EFAS

Weight

Rating

Weighted
Score

Short
Intermediate
Duration
Duration

Long
Duration

Comments

Strengths

Weaknesses

Opportunities

Threats

SWOT Strategies
SO Strategies
Global expansion
Penetrate the current markets by
putting more effort on advertising
eBay

WO Strategies
Diversify into new product
markets
Online verification of products
Strategic alliance with couriers

ST Strategies
Acquisition strategy-global
expansions
Use online security protocols as like
as banking for verifications of
authenticity

WT Strategies
Alliance to postal services