Professional Documents
Culture Documents
August 1977
57
months of 1974. Savings have increased since. Dr. Juan Prawda was the
O.R. group leader.
/Correspondent Carbajal/
MANAGEMENT SCIENCE
MODEL USED IN BELL
SYSTEM CORPORATE
PLANNING
Mr. William G. Sharwell, the
American Telephone and Telegraph
Company Vice President responsible
for planning, spoke at a December 15,
1976 luncheon meeting in New York.
He indicated that the job of planners is not to plan. Instead, planners
should provide a workable, convenient
process and format for planning. In
addition they should survey all plans
developed by others for apparent gaps,
inconsistencies, or lack of realism.
The planning process should involve managers as far down in the
organization as feasible. Two good reasons for this are: (1) this takes advantage of a more detailed knowledge of
local conditions and (2) this allows people to have some voice in their future
activities, which they like and deserve.
The planning process in the Bell
System can be divided into three undertakings. The first undertaking involves planning by 21 subsidiary OTCs
(New York Telephone, New Jersey
Bell, Southern Bell, etc.) and the parent, AT&T. Each unit develops a five
year plan.
The second undertaking involves
the aggregation of the 21 OTC plans
along with the AT&T plan into an
integrated plan, and the analysis of the
integrated plan. One part of the analysis involves a "top-down" projection
with a management science model
based on historical data and trends
58
INTERFACES
August 1977