Marketing Gurus

1st GURU : Qamar abbas khan

He is a common man and it is the best example of marketing guru in his field .
He is working at gate no 15 from last 7 years . he provide marketing of two
products . in summer he does the marketing of gola ganda and in winter season
he sells maqai channay . now the logic behind choosing him as a guru : he know
that consumer need change with the changes in weather so he also change his
mind and change the product which fulfils the condition of behaviour factor .
built a strong customer relationship by providing his products at affordable rate .
he is legal , ethical and socially acceptable.
As he is sitting at gate no 15 because there is no other competitor and most of
the students wait there for bus so he also fulfil the condition of geographic
factor . there isnt any ego in that person and he is a truthful person .

2nd guru : fabric grinda

He establish a social marketing web site name OLX. he is an entrepreneur .
Logic : buyers and sellers can interact easily so it is accessible because buyers
can buy easily and seller can sell easily . its unique selling point is adds are free
of cost . there is no lie and no assumptions.He is taking benefit by consumer
likes, about 5 million user it has . so with the increase in likes international
agencies pay them more . olx is offering user more attractive offers like they
don't charge tax on by,online products you purchase from there ,it provides you
platform which no other social marketing site provides you which donot charge
money untill you are satisfied with your user . you can bargain,rather thn fix price
of product ,you can quit purchasing on spot hence providing a enviroment of
trust or best buisness stradegy other way

3RD GURU : Mustaffa Riaz

In 1999 he opened a small fast food restaurant in the town where awais lives. He
opened its reasturant in his town because targeted consumer are much more
because only single restaurant was there so he decided to open a reasturant with
the vision in his mind that people will feel delightness from eat his food.
Logic : we chose him as a marketing guru because he manages the time by
serving meal to his customers on time .Its product is legal,ethical,social and
acceptable.He followed the geographic factor because he know that consumer
has a great need of variety of good quality food .He provides offering to targeted
consumer . Every one can afford its products . Its credibility is much more
greater than another restaurant which is located near by mustaffa riaz restaurant
because every day 90% consumer visit its reasturant.he follows the stratergy of
unique selling point because he gives free yogurt with the meal. Now marketing
of its product is going quite well . By providing the offering of free home delivery

he fulfil the condition of acessibality and provide delightness to its consumers .

4th Guru : Mian Zeeshan Akhtar

He studied from America , came in Pakistan in 2003 . he initiated dg-comtelecom in 2009 Logic : his products are cheap which is his unique selling point .
he uprise his business by providing the offering of after sale service e.g
warranty . provide good quality mobiles which give delightness to consumer .
long time batteries . no other brand sell quad core mobile at a price of rs 15000 .
its postioning strategy in market is rising day by day . he change the mind of
consumer by providing a good qulatiy china mobile which show that there isnt
lie in their business thats why most of the consumer belive on it .

5th Guru : Muhmmad Shahid Nazir

Muhammad Shahid Nazir, a Pakistani immigrant to UK, originating from the town
of Pattoki in Punjab, Pakistan,[1] who had settled in East London, began work on a
fish stall at Queen's Market, Upton Park.

Logic : his employer instructed him to use a trader's call to attract customers. He
soon composed the song "One Pound Fish" with the lyrics: [2]

Come on ladies, come on ladies, one pound fish. With this marketing strategy he
became famous and his fish business start rising . people upload its video on you
tube many people like him as a singer . now he is having his own business in
pataoki .
6th guru : prophet muhmmad s.a.w
Segmentation of the prophet muhmmad before making the trade is not just
limited to geographic and demographic factors alone but also touched the
psychographic factor and indivual factors as market segments smallest .
His ability to capture market share of the consumer, share the heart of the
marketer is always a concern and practical so well by the prophet muhmmad . he
not only able to create customer loyalty , but he was able to create faster trusty
customer use formula with honesty , sincerity and genoristy that is the core of
business marketing