COMPANY COMPENDIUM

*Discovery*

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About The Company

DISCOVERY NETWORKS- ASIA PACIFIC is a subsidy of Discovery Communications, Inc.
is an American global mass media and entertainment company based in Silver Spring,
Maryland. The company started as a single channel in 1985, The Discovery Channel.
Headquarters: Singapore
Company Size: 201-500 employees
Founded: 1994
History of Discovery:
Discovery Communications was founded in 1985 with the launch of the discovery channel.
The organization was founded by John Hendricks with close to 156,000 viewership across
United States. In 1989, Discovery Channel was launched in United Kingdom and Scandinavia.
In 1995, the channel went digital with the launch of discovery.com. Animal Planet was formed
a part of this organization in 1996 to celebrate the relationship between the humans and the
animals. Animal Planet witnessed international launch in 1997 across Europe and Nordic
Region. Raising the Mammoth and Walking with Dinosaurs were some of the shows on the
discovery channel that broke all records. In 2006, Discovery Communications debuted its first
free to air channel in Germany in 2006. Discovery Education launched its first tech book in
2010. In 2014, Discovery Communications debuted on the Fortune 500 list.
Facts about the organization
1. 2 billion dollars annually invested on content
2. 3 billion cumulative subscribers
3. World number one PayTV programmer
4. Present in more than 220 countries and territories
5. 375 million monthly streams online
6. The company recently launched a Discovery VR app in 2015 based on virtual reality
technology. The app has really successful in increasing the viewership.
Facts about Indian operations
1. Presence for 20 years
2. 11 brands in India
3. Presence in 300,000 villages
4. Channel comes in 5 languages
5. 270 mn subscribers

Chairman of Discovery Communications Robert J. Miron

President and CEO Discovery Communications David M. Zaslav

Vision

CSR

Nature (WWF) Philippines

Discovery Networks Asia Pacific (DNAP) is a proud partner of the World Wide Fund for
Nature (WWF) Philippines. As part of this partnership, DNAP airs WWF Philippines' public
service announcements on local feeds to help promote environmental conservation.
Gawad Kalinga
In 2010, Discovery Channel Asia Pacific developed a project with Gawad Kalinga, a
Philippine-based non-profit dedicated to aiding communities that live in poverty, as well as
equipping and educating communities to practice a sustainable lifestyle in order to protect the
environment. Discovery Channel and Gawad Kalinga collaborated on an urban farming
initiative for the Green Wall Urban Farming project, encouraging communities to practice
sustainable lifestyles by growing their own food. The initiative incorporated a planting
ceremony in the village in Taguig, followed by an activity in Hope Christian School to educate
students on the concept of urban farming. This project also included a vertical marathon, in
partnership with Fort Bonifacio Development Corporation, which promoted energy
conservation. The proceeds were donated to Gawad Kalinga in support of its community
projects.
Discovery Learning Alliance
Discovery Learning Alliance is a non-profit charitable organization using the power of media
to transform education and improve lives in under resourced schools and communities around
the world. Launched by Discovery Communications in 1997, Discovery Learning Alliance is
opening new doors to learning in 16 countries reaching millions through schools and millions
more through broadcast television and mass media initiatives in the developing world.
Discovery Learning Alliance reaches students and teachers by establishing Learning Centres
in schools, providing sustainable technology, extensive teacher training, and Discovery
Learning Alliances award-winning videos.
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Awards and Recognition

1. 2015 Top Company for People of Color
2. Fastest Growing Companies, Fortune 100
3. 2015 Workplace Excellence Alliance for Workplace Excellence

Recent News
How did Discovery grow in India?
Discovery channel has been successful in this country because of
huge expenditure on content. The company operates in a huge
number of genres through a robust portfolio and has managed to
reach a large number of Indians. Kids form a huge proportion of the
viewers of the Discovery channels. Thus, the company spends a
huge chunk of its budget on Discovery Kids content. The
investigation discovery focusses on the true stories of crime and
suspense, a genre that has always attracted high viewership.
http://www.bestmediainfo.com/2014/09/discovery-charts-its-growthstrategy-in-india/
The company also launched several TV shows specially for India.
Discovery Channel
1. Festivals of India - 14 National Festivals, Each Month
2. Revealed: Siachen
3. Jawai Indias Leopard Hills
4. Indias Frontier Railways Connecting India with Neighbours
5. Manas: Return of the Giants
6. Mega Flood Chennai
Investigation Discovery
1. Khooni Saaya
2. Shaitaan
Discovery Kids
1. Kisna 100 plus episodes
2. Sheikh Chilli