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    This document discusses two types of multigenre writing campaigns: social movements and political movements. Social movement campaigns aim to persuade audiences to support ethical changes through emotional appeals and calls to action, targeting open-minded audiences. Political movement campaigns seek to achieve political goals by persuading specific audiences interested in the issues to support positions related to rights, justice and sovereignty through authoritative and emotional tones. Both utilize multimodal elements like visuals, audio and gestures to spread their messages. Examples given are the HeForShe gender equality campaign and a speech by Colonel Tim Collins.

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    This document discusses two types of multigenre writing campaigns: social movements and political movements. Social movement campaigns aim to persuade audiences to support ethical changes through emotional appeals and calls to action, targeting open-minded audiences. Political movement campaigns seek to achieve political goals by persuading specific audiences interested in the issues to support positions related to rights, justice and sovereignty through authoritative and emotional tones. Both utilize multimodal elements like visuals, audio and gestures to spread their messages. Examples given are the HeForShe gender equality campaign and a speech by Colonel Tim Collins.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    99 views11 pages

    Multi Eng Presentation

    Uploaded by

    api-339975023
    This document discusses two types of multigenre writing campaigns: social movements and political movements. Social movement campaigns aim to persuade audiences to support ethical changes through emotional appeals and calls to action, targeting open-minded audiences. Political movement campaigns seek to achieve political goals by persuading specific audiences interested in the issues to support positions related to rights, justice and sovereignty through authoritative and emotional tones. Both utilize multimodal elements like visuals, audio and gestures to spread their messages. Examples given are the HeForShe gender equality campaign and a speech by Colonel Tim Collins.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 11

    Multigenre Writing:

    Publicity, Advocacy
    Campaigns & Social
    Movements
    A.Vera Kirmizi
    Ngoc Tien
    Caroline Sikes
    Yixuan Liu
    Yue Shu

    Social Movement

    Purpose:
    Calls for a change (ethical)
    Persuade to take action or participate
    Doesn't always target everyone

    Conventions
    Emotional response mode of persuasion
    Calls for action, change opinions and contribute
    Audience: understanding and open minded
    Structure: introduction and persuade
    Multimodal elements:
    Visual, linguistic , audio, gestural and spatial (Anstey and Bull).

    Tone: informative, emotional

    Example: HeForShe

    Political Movement

    Purpose
    Persuade actions to achieve a political goal
    Politics: activities involve with governance of the country
    Target a group of people

    Conventions
    Audience: interest in political issues or goals
    To achieve an emotional response direct

    country sovereignty, rights and justice

    Typically already know some basic background information


    Multimodal elements:
    Visual, linguistic , audio, gestural and spatial (Anstey and Bull).

    Ethos and Pathos


    Tone: authoritative, emotional

    Example: Colonel Tim Collins Speech

    Activity

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