Informal Proposal Assignment

Name: Jennifer Agyeman

Workplace Writing Skills - WRIT-200-0BE
Instructor: John D. McLean
Monday November 21, 2016

MEMO
TO: John D. McLean
FROM: Jennifer Agyeman
DATE: Monday November 21, 2016
SUBJECT: Temporary Pop-up Stores

Purpose
The purpose of this proposal is to conduct research about how temporary pop-up stores play an
important role in marketing new products. The research given about temporary pop-up stores
discusses about the relevancy and benefits of temporary pop-up stores, how temporary pop-up
stores can affect other businesses, and the successful outcome of temporary pop-up stores.

Feasibility
I believe that by finding a solution (such as researching evidence, statistics, and personal
experiences), can solve the problem that many people are wondering if temporary pop-up stores
are effective?

Audience
Other than the instructor, our initial audience is targeted at marketers and consumers. Marketers
can gain much insight about how effective temporary pop-up stores are, and how they can easily
promote their new products. Consumers are also the initial target audiences since they are buying
the new products that are being promoted by marketers.
The term Temporary Pop-up stores may be unfamiliar to the audience hence it is becoming
more trendy, and popular throughout the world. The term Temporary Pop-up stores will be
explained throughout our research and presentation which our audience will gain more
knowledge about the term.

Topics to Investigate
What are pop-up stores and how do they work?
Pop-up stores are short-term shops that is open for a couple of days, to attract and sell
new products.

 How effective are pop-up stores?

Data, facts, personal experience and evidence will be explained to answer how effective
pop-up stores are.
How do pop-up stores affect local businesses?
By researching the cost/benefits of pop-up stores in comparison to permanent stores,
determines the affect it has for local businesses.

Methods
By conducting research towards our topic, we will find the answers to our questions. In addition,
by providing evidence, and data to add to our answers enhances our knowledge of the questions
we are investigating. Our team also researches about articles where marketers share their
personal experience of how temporary pop-up stores are beneficial and successful to marketers,
consumers, and the uprising of their company.

List of sources

Budnarowska, C. Marketing Approaches to Pop-Up Stories: Exploration of Social

Networking. p.1. London, UK: Abacus

Carlson, C. (2010, Nov. 5). Pop-up stores proliferate during holidays: Finance and
Commerce, General Reference Center GOLD. Retrieved from go.galegroup.com/ps/i.do?
p=GRGM&sw=w&u=humber&v=2.1&id=GALE

%7CA243203928&it=r&asid=8bf3339b63dbe08e0eab3dee0f514e89
Fiore M.A., Jeong-Hye K, Jeong M, & Niehm L. (2006). Pop-up Retails Acceptability as
an Innovative Business Strategy and Enhancer of the Consumer Shopping Experience:

Journal of Shopping Center Research. p. 2. New York, NY: Ames

Hansen, L. (2010, Sept. 19). "Boo! Pop-Up Stores Popping Up All Over." Weekend
Edition. Retrieved from http://go.galegroup.com.ezproxy.humber.ca/ps/i.do?
p=AONE&u=humber&id=GALE|

A237429638&v=2.1&it=r&sid=summon&userGroup=humber&authCount=1
Pomodoro, S. (2013). Temporary retail in fashion system: An explorative study. Journal
of Fashion Marketing and Management: An International Journal, 17(3), 341-352.
doi:10.1108/JFMM-07-2012-0033

Qualifications

All of our team members are aware of temporary pop-up stores which made it easier for our team
to decide to write the report on temporary pop-up stores. Every member in our team
brainstormed, added suggestions, and formed our ideas together to research about the report. One
of the members in my team (Ammoldeep) is also a business student, and he can give us more
knowledge and insight of how these particular businesses operates. If I run into difficulties, I will
turn to my team members for help.

Work Schedule

Research
o Complete by November 14, 2016

Put all research together

o Complete by November 15, 2016

Create Informal Report

o Complete by November 21, 2016
Create E-Portfolio
o Start by November 28th, 2016
o Finish by December 5th, 2016
Presentation
o Between November 5th 9th, 2016

Close
If there are any questions or concerns, please contact me through via e-mail.
jennifer_agyeman@hotmail.com or n01150469@humbermail.ca