Table Of Contents

Chapter 1 Introduction
1.1

Content

1.2

Background of Study

1.3

Significance of the Study

Chapter 2 Literature Review

2.1

Hospitality Industry

2.2

The Restaurant

2.3

Definition of restaurant success

2.4

Studies of restaurant success

2.6

The important of SME

2.7

Challenges of SMEs in Malaysia

Chapter 3 Methodology
3.1

Qualitative Research

11

3.2

Participant

12

Chapter 4 Finding and Discussion

4.1

Findings from the structures interview

13

4.2

Factors that influence the success of independent restaurants

13

4.3

Major challenges of independent restaurant

15

4.4

Roles of public sector in promoting entrepreneurship and SMEs

in the hospitality industry

17

Chapter 5 Conclusion

18

References

21