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  • Blue Signifies The Mental Concept of The Colour. However, The Relationship Can

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    Francis B. Tatel
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    Connotation refers to the additional meanings or feelings that are associated with a sign beyond its literal denotation. According to semiotic theory, signs consist of a signifier like a word and its signified mental concept. While words can denote literal meanings, they can also connote further nonliteral associations. For example, the color blue can denote the actual color but also connote meanings like nobility, sadness, or coldness depending on the social and cultural context. Connotations often involve positive or negative attitudes.

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    Definition of connotation

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    Connotation

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    Connotation refers to the additional meanings or feelings that are associated with a sign beyond its literal denotation. According to semiotic theory, signs consist of a signifier like a word and its signified mental concept. While words can denote literal meanings, they can also connote further nonliteral associations. For example, the color blue can denote the actual color but also connote meanings like nobility, sadness, or coldness depending on the social and cultural context. Connotations often involve positive or negative attitudes.

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    18 views1 page

    Blue Signifies The Mental Concept of The Colour. However, The Relationship Can

    Uploaded by

    Francis B. Tatel
    Connotation refers to the additional meanings or feelings that are associated with a sign beyond its literal denotation. According to semiotic theory, signs consist of a signifier like a word and its signified mental concept. While words can denote literal meanings, they can also connote further nonliteral associations. For example, the color blue can denote the actual color but also connote meanings like nobility, sadness, or coldness depending on the social and cultural context. Connotations often involve positive or negative attitudes.

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    Connotation

    Connotation is an aspect of sign theory. According to de Saussure (1966), a SIGN


    consists of a signifier (the representation of something) and what is signified
    (the mental construct of what is being represented). Words are signifiers, for
    example, the word blue signifies the mental concept of the colour blue. The
    relationship is arbitrary and not necessarily fixed. Signifiers do not have to be
    words but can involve other forms of representation, such as images, traffic
    lights or gestures. Language users agree on the relationship between signifiers
    and signifieds. Such relationships can be denotative (literal), whereby the word
    blue signifies the mental concept of the colour. However, the relationship can
    also be connotative, whereby further (often nonliteral) signifiers are ascribed to
    the signified. For example, blue has a range of different connotative meanings
    which can differ across different cultures. Among other things, it can connote
    nobility (blue blood), sex (blue movie), sadness (feeling blue), rarity (once in
    a blue moon) or coldness (turning blue with cold). Such meanings require
    additional knowledge of social context in order to be correctly interpreted.
    Connotations often express positive or negative attitudes.

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