Financial Spreadsheets for Start-Up Businesses

Instructions for using this workbook

You can add or delete rows any time, by using Insert/Rows in the menu bar when
your cursor is in the location where you want to insert.
Most of the cells have been formatted to show no decimals, as it makes the
spreadsheets easier to read. If you'd like to see the cents, use format/numbers/then
choose Accounting, then tell it to show 2 decimal points.
Start-Up Costs
Use this to list the equipment, supplies, services, and assets (like cash) that you'll
need before you can start your business.
Start-Up Expenses
Alternate Start-Up sheet, allowing more room for supplies.
Sales Forecast
Use this to calculate how much you might earn, depending on how much product
you can sell in a year. You'll need to think about how many products you can produce
in a month before you can decide how many you might be able to sell.
Income Projection Statement
This sheet will pick up the Gross Profit from the Sales Forecast. You will then add
your Controllable and Fixed expenses, to come up with a Net Profit. This lets you
see what will happen if you don't control your expenses in relationship to your
income.
Personal Income and Expenses Projections
Use this sheet to visualize how much you need to earn to support your monthly
costs. You can leave the Owner Draw formula in there, or take it out, depending on
how you want to pay yourself.
Marketing & Advertising Worksheet
Use this sheet to plan and calculate how much you might spend to promote your
business. By inserting potential costs for various advertising 'vehicles' or marketing
paperwork, you can see what your annual costs might be.
The numbers in the spreadsheets are for example only, and to be sure formulas are
working. Before entering your own data, simply delete existing numbers, but do not
remove formulas.
If you find errors with the formulas in these spreadsheets, please let us know by
calling 966-3066 or work@sitkaworks.org.

Created by the Sitka Business Resource Center at Sitka Works!

Start-Up Expenses
Start-up Plan

Amount

Start-up Equipment

Use of Funds

Saw

Cutting production pieces

Start-up Supplies

250

Total Start-up Equipment $

250

Use of Funds

wood

for production pieces

500

Saw blades

for production work

50

Total Start-up Supplies $

550

Start-up Services
Insurance/Bonding

Liability

300

Accounting /Legal

Set up bookkeeping system with accountant

200

Alaska Business License

For one year

100

Graphic designer

Design for business cards, brochures

400

Dues and subscriptions

Trade magazine

25

Total Start-up Services $

1,025

Telephone

Start-up Assets Needed

Cash Requirements

For start up

300

Start-up Inventory

Inventory for first three months

900

Short-term Assets

Long-term Assets

Total Assets $

1,200

Total Start-up Expenses $

3,025

Funding Sources
Bank

Wells Fargo personal loan

2,000

Personal Equity

From personal savings

1,500

Other

Total Funding Sources $

3,500

Net Assets or Shortfall $

475

Created by the Sitka Business Resource Center at Sitka Works!

Start-Up Expenses Assumptions

V. A. Start-up Expenses and Assumptions
Equipment
Saw
Routers

Name

Quantity Cost Each

1
500
2
50

Total Equipment
Professional Services
Alaska Business License
Insurance / bonding
Dues and subscriptions
Accounting set-up and training
Marketing design, printing, etc.
other
Total Services

Cost/hour
100

1
2

25
45

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

Total Cost
500.00
100.00
600

$
$
$
$
$
$
$

Supplies
Saw blades
Walnut sheets

100
25
90
215

Assumption/Explanations
Customize your notes below
Tools listed are all critical to producing quality products in reasonable
timeframe.
Services will provide technical assistance leading to quicker success.
Supplies will get business in production as soon as possible.
All categories have been carefully thought out, but may leave some room
for negotiation.
Total Start-up Funds Requested
$
1,127

Total Supplies

Created by the Sitka Business Resource Center at Sitka Works!

Quan.
12
12

Cost
Total Cost
1.00 $ 12.00
25.00 $ 300.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
- $
312
Staff/SBRC/BizPlanning/DVRclients

SALES FORECAST

2008

Unit Sales - # Items

Product/service 1
Product/service 2
Product/service 3
Product/service 4
Total Unit Sales

Jan.

Unit Prices (Averages)

Product/service 1
Product/service 2
Product/service 3
Product/service 4

5
5
2
2
14

Feb
10
5
2
2
19

Mar
10
5
2
2
19

Apr
10
5
2
2
19

Direct Cost of Sales

Product/service 1
Product/service 2
Product/service 3
Product/service 4

Jun
10
5
2
2
19

Jul

Aug
10
5
2
2
19

5
5
2
2
14

Sep

Oct

5
5
2
2
14

5
5
2
2
14

Nov
10
5
2
2
19

Dec
10
5
2
2
19

Total
100
60
24
24
208

Replace the numbers in blue with your own. Do not mess with the formulas behind the black numbers.
$
12
$
9
$
66
$ 400

Gross Sales
Formulas will do the work here
Product/service 1
60
120
120
120
Product/service 2
45
45
45
45
Product/service 3
132
132
132
132
Product/service 4
800
800
800
800
Total Gross Sales
1,037
1,097
1,097
1,097
Direct Unit Costs
Product/service 1
Product/service 2
Product/service 3
Product/service 4

May
10
5
2
2
19

$
$
$
$

6
4
33
200

120
45
132
800
1,097

120
45
132
800
1,097

120
45
132
800
1,097

60
45
132
800
1,037

60
45
132
800
1,037

60
45
132
800
1,037

120
45
132
800
1,097

120
45
132
800
1,097

1,200
540
1,584
9,600
12,924

Enter what it costs to purchase or make an average item in each category.

Include the value of your labor if you are producing items one at a time.

Formulas will do the work here

30
60
60
60
20
20
20
20
66
66
66
66
400
400
400
400
516
546
546
546
Total Direct Cost of Sales
Formulas
Net Sales
521
551
551
551

60
20
66
400
546

60
20
66
400
546

60
20
66
400
546

30
20
66
400
516

30
20
66
400
516

30
20
66
400
516

60
20
66
400
546

60
20
66
400
546

551

551

551

521

521

521

551

551

$
$
$
$

600
240
792
4,800
6,432
6,492

Numbers from here will flow onto the Income Projection Sheet
Unit Sales: How many you expect to sell.
This is best guess of how many of each will sell.
Delete the notes in color when printing your own plan.
Unit Prices: The price for each item you are selling.
This is average selling price for each category.
Computing Markup
Gross Sales: The total dollar amount of sales. (Unit Sales x Unit Prices)
(Selling Price - Cost to Produce)/Cost to Produce = Markup
Assuming unit sales numbers are accurate.
Percentage
Direct Unit Costs: What it costs to make that Item.
(Desired Markup x Total Variable Costs) + Total Variable Costs
Purchase price for items for resale. Materials and labor for finished products.
= Price Quote
Direct Cost of Sales: The Direct Unit Cost of the Item x the Unit Sales.
For instance: One necklase costs $50 to make x 4 sold = $200.
Net Sales: Difference between Total Gross Sales and Direct Cost of Sales
Created by the Sitka Business Resource Center at Sitka Works!

INCOME PROJECTIONS STATEMENT

2008
YEAR:
Replace the numbers in blue with your own. Do not mess with the formulas behind the black numbers.
Annual
Revenue Projected
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total

Total net sales

(revenues)
Costs of sales
Gross profit

1,037
516
521

1,097
546
551

1,097
546
551

1,097
546
551

Formulas on lines above will

Controllable (variable) expenses
Owner Draw *
Payroll expenses
###
Legal/accounting
Marketing **
1,500
60
60
Transportation
20
###
20
Office supplies
Dues/Subscriptions
50
Repairs
&
Maintenance
Outside Services
Purchases
Telephone
10
###
10
Taxes
Total controllable
expenses
1,530
140
90
Fixed expenses
Rent
Insurance
Total
fixed
expenses

Total expenses
Net profit (loss)

200
20
220

1,097
546
551

1,097
546
551

1,097
546
551

1,037
516
521

1,037
516
521

1,037
516
521

1,097
546
551

1,097
546
551

###
6,432
6,492

fill from Sales Forecast sheet

40
60
100
25

300
60
100

300
60
100

400
40
60
20

300
-

250
-

60
100

60
100

40
60
100
25

60
20

60
20

200

1,550
120
2,160
720
50
50
200
120
-

10

10

10

10

10

10

10

10

10

235

470

470

730

470

420

235

90

90

4,970

###
###
220

200
20
220

200
20
220

200
20
220

200
20
220

200
20
220

200
20
220

200
20
220

200
20
220

200
20
220

200
20
220

2,400
240
2,640

1,750

360

310

455

690

690

950

690

640

455

310

310

7,610

(1,229)

191

241

96

(139)

(139)

(399)

(169)

(119)

66

241

241

(1,118)

* Owner Draw - monthly average can be made to flow onto the Personal Projections sheet.
** Marketing - These figures flow from the Marketing sheet.
Created by the Greater Sitka Chamber of Commerce

Calendar Year Marketing and Advertising Plan

Enter your own media type and numbers in blueNumbers on this sheet flow into the Income Projection sheet
Advertising
Media
January February March
April
May
June
July
August SeptemberOctober NovemberDecember

Newspapers Daily Sentinel

30

30

30

30

30

30

30

30

30

30

30

20

20

20

20

20

20

20

20

20

20

20

$
$

$
$
$ 100
$
$ 150
$
10 $1,110
$
$
$
$ 200
$
$
$
$
$
10 $1,560
60 $2,160

Newsletters
Magazines
Trade Journals
Radio

KIFW

Television
Yellow Pages ACS Directory
Direct Mail
Total Advertising Costs $
Marketing
Brochures

50

50

50

50

50

50

50

50

50

50

50

Type

Magnetic

100

Business card Color, 500

150

Signage

1000

Website

10

10

10

10

10

10

10

10

10

10

Presentations
Direct Mail

Total

30 $ 360
$
$
$
$
$
$
$
$
$
$
$
20 $ 240
$
$
$
50 $ 600

Postcards

200

Trade Shows
Donations
Total Marketing Costs $1,450
al Advertising & Marketing $1,500

$
$

10
60

Created by the Sitka Business Resource Center at Sitka Works!

$
$

10
60

$
$

10
60

$
$

10
60

$
$

10
60

$
$

10
60

$
$

10
60

$
$

10
60

$
$

10
60

$
$

10
60

338723046.xls

Personal Income and Expenses

Your Name
Monthly Income
Spouse's income
Retirement - SS Income
Rentals
Disability Income
Public Assistance
Food Stamps
Net Business
Profit
*Owner
Draw (can
be formula from Income

Now
With business
1,250 $
1,250
900 $
900
- $
- $
- $
- $
- $
400
- $
500

sheet)

$
$
$
$
$
$
$
$

Other (corporation, investments, etc.)

TOTAL MONTHLY INCOME

$
$

830
2,150

$
$

830
3,880

$
$
$
$
$
$
$
$
$
$

810
200
15
250
50
85
100
100
50

$
$
$
$
$
$
$
$
$
$

810
200
15
250
50
85
100
100
50

$
$

1,660
490

$
$

1,660
2,220

Monthly Personal Expenses

Rent
Mortgage on home
Utilities, propane
Telephone/cell phone
Monthly Food Costs
Clothes, incidentals
Insurance, auto
Medical
Transportation
Entertainment, etc.
Other
TOTAL MONTHLY EXPENSES
Net Income/Loss
Assumptions

Write explanations here of any items above.

*Owner Draw - You can set up cell D12 as a formula to flow from the Income
Projection Sheet.

Created by the Sitka Business Resource Center at Sitka Works!