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BP Case Study
BP Case Study
Main Problem
During the late 80s, the global market for airline industries
experienced a decrease in demand in air traffic. With many external factors
also in play, Lufthansa nearly became bankrupt in 1991. To turn around their
situation, the company underwent a redevelopment process which included
change management for workshops, downsizing of their fleet, and a massive
reduction of their staff. An OPS team was also established to facilitate the
implementation of Programme 93. And in 1993, the first success was
reported in press and television. However, the main problem lies in the
sustaining the success and securing the companys future by maintaining the
change momentum of the organization. In order to establish a more
fundamental change, Lufthansa has to deal with major issues including
strategic cost savings, privatisation, and the organizational structure so that
they could achieve cost leadership.
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REFERENCES:
https://www.ukessays.com/essays/general-studies/airline-lufthansacompanies.php
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