Guided by the recommendations of the TRAI (Telecom Regulatory Authority of India) and

MIB (Ministry of Information and Broadcasting) notifications of January 2014, BARC

(Broadcast Audience Research Council) India was established to develop a reliable,
transparent and future ready television audience measurement system for India. It brings
together the three key stakeholders - broadcasters, advertisers, and advertising and media
agencies. BARC India aims to augment the planning of media spends by providing the
appropriate data points.