Music is the cultural aspect whose consumption patterns have evolved most

noticeably in recent years. With the rise of live performances, we have

chosen to reach San Miguel consumers through initiatives that allow them to
enjoy unique experiences

NOT ONLY BRAND AWARENESS,

CLOSE THE CONSUMER
Ensuring preference brands, pro-actively interacting with the consumer.
In this way San Miguel campaigns exalt the values of friendship and generosity, framed in a
context of everyday situations. Social networks have been the springboard to launch
San Miguel promotions, games and contests with which we manage to surprise consumers.

UP SALES VOLUME
We Will Do the 3 E
Educate - Tips on Aging Beers
Engage - We have to be active, but do lot of listening
Entertaint - Build Groove Ambience

COVERAGE AREA
DKI JAKARTA (CAFE, LOUNGE, BAR, ETC)

PLAN OF GIGS

SUPPORTING TOOLS & TALENT

5 TIMES IN 1st QUARTER

SOUND SYSTEM
BAND , MAGICIAN , MC
AND ALSO CREW SHOW MANAGEMENT

TALENT;
BAND

TALENT;
BAND

TALENT;
MAGICIAN

PROPOSED BUDGET Q1
5 GIGS IN JAKARTA AREA
(LOCATION TO BE CONFIRMED )
5

X 25.000.000 , TOTAL 125.000.000

EXCLUDE GOVERMENT TAX

THE END
FOR MORE DETAIL INFORMATION
PLEASE DONT HESITATE TO CONTACT US

LETS GROOVE BEER....