FIVE GOLDEN

RULES OF UX
Melissa Perri
H3 Conference
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Melissa Perri
ProdUX Labs

melissaperri.com
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UX
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#fastfeedback

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Rule 1:

Design for the user,

not yourself.

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Tinder
for
Networking

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YOU ARE
NOT YOUR
CUSTOMER.
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Rule 2:
Design needs a goal.

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WERE DOING A
UX REFRESH!

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YEEEEESSSS!
WERE DOING A
UX REFRESH!

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WHY?
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Delight
Engage
Convert
Inform
Incentivize

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https://uxmag.com/articles/usability-issues-in-pulse-iphone-app

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Goals should
lead your
design decisions.
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Rule 3:
Keep it simple.

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What is all this sh*t?

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Rule 4:
Usable trumps pretty.

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It doesnt matter
how pretty it is
if no one can use it.

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First make it useful.

Then make it usable.
Finally make it pretty.
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Rule 5:
No design is permanent.

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Treat every design like a hypothesis.

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UX is the entire experience.

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Melissa Perri
melissa@produxlabs.com
produxlabs.com
melissaperri.com
@lissijean