Professional Documents
Culture Documents
five
Marketing & Support
marketing your business page 132
Loyalty Rewards
Recommend a Friend
Gift Vouchers
Appointment Business Cards
Pricelists
Special Invitations
Door Drop Leaflets
Posters
Consultant when
visiting a Salon.
Product displays are
linked directly to the
first impression
concept and it can
create immediate
interest or it can
leave a negative
impression.
Products must be displayed in such a way that shelf display. Example: - it is important to bring in
the consumer will grasp the concept and different levels, think of stair steps. This solves
philosophy as well as find the display attractive. two problems: it makes your products visible by
There are also physiological factors that must be separating it into groups and displays them in
taken into consideration. an organised manner. Each piece will be seen
individually. It also brings the products closer to
For example: 1x Facial Wash does not look as
eye-level. Take in to consideration that lighting
enticing as 4x products placed together. A single
plays an integral part when it comes to the visual
product of a kind always leaves the impression
effect of the display. Poor lighting can result in
of "Is there something wrong with this product
difficulty reading the product names as well as
that nobody wants it?
creating a grey effect on the products. Also keep
in mind that when using spotlights the heat is no
Eye Level is Buy Level. good for any of the Monu products! Always keep
Products that are placed on shelves that are too shelves clean, dust free and well organised. This
high will look "out of reach" for the clients and will inspire clients to buy.
not accessible. Our core products should
therefore go on the eye-level shelf as per the it is important to bring in
diagram above and displayed according to different levels, think of stair
each specific range. Monu has a variety of
marketing display tools that will enhance your steps.
Provides immediate
skin type
identification.
The gloss finish is Our promise and
easy to wipe clean, professional
helping you to keep commitment to you
your product and your client.
displays in top
condition.
Continually updating
our packaging to
improve your sales
efficiency.
Key Natural
Actives
highlighted as
a quick sales
tool for you.
brochures
skin type/skin concern code size description
NATURAL SCIENCE FOR YOUR SKIN NATURAL SCIENCE FOR YOUR SKIN NATURAL SCIENCE FOR YOUR SKIN
MONU SKINCARE
Date:
Time:
Time:
Marketing Programme. We give you the
SALON NAME Business choice of 7 different images; all
Date: Time:
Full Name you need to do is add your
Date: Time:
Title
Address
Address
Cards personalised text. Once you have
Please give at least 48 hours notice if you wish to cancel an appointment.
Address
Tel: 01000 000000
Fax: 01000 000000 created your cards using our
Email:info@salonname.com
www.salonname.com
simple online ordering service,
they will be delivered to your
door within 5 working days.
pricelist
Treatment £15.00 Treatment £15.00
Pricelist card
Treatment £15.00 Treatment £15.00
Treatment £15.00
Facial Treatments
Treatment £15.00 Gift Vouchers from £10
Treatment £15.00
Treatment
Treatment
Treatment
Treatment
Treatment
£15.00
£15.00
£15.00
£15.00
£15.00
Student Discount
Tuesdays only
10% off
SALON NAME
service, they will be delivered to
your door within 5 working days.
Remember to smile.
It is very important for a therapist to have a warm, helpful and friendly
attitude. This approach will always evoke a positive response. The
client will have confidence in a therapist who is always neat, friendly
and knowledgeable.
To implement an effective appraisal system, list the key tasks from your
employee’s job description and set targets against which these tasks can be
measured. These targets must be agreed and set between you and your
employee on a one-to-one basis. This must be a two way process where
tasks are negotiated and discussed rather than imposed.
Start the appraisal, with positive feedback and then progress to what needs
improvement. Always take care to emphasise that their work has value - a
job that is well done should not go unnoticed. Your comments should be
related to the actual tasks carried out and should be based on your own
observations of how these tasks are done. Feedback should be action
orientated and relate to improvements that employees can make through
their own efforts.
This will help you to get a clear idea of the individual’s aspirations and
should also highlight opportunities.