Central Coast

Cycling Club
CST 351 Ex07
September 19, 2016

Mali King, Tharen Usi, Matt Provo, Dani Karonis, Lyndsey Craig, Hans Morales,
Jia Wells, Alexis Estrada, Kris Snider, Heather OConnell, Juan Reyes, Joshua
Coon

Table of Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Branding/Logo - Matt
Information Architecture - Alexis
Navigation - Juan Reyes
Language, Attitude & Style - Dani
Sense of Place - Heather
Colors: Background, Nav Bar, Footer, Text, etc. - Mali King
Typography - Lyndsey
Graphic/Image Treatment - Kris
Web 2.0 -Tharen
Events & Festivals - Jia Wells
Final Summation - Hans

Branding and Logos

Common Themes

Integration of shapes and letters

Flowing / wavy stroked lines

Branding and Logos Summation

Naming

Infrequent use of
"bicycle"
Location reference

Logos

Colorful
Repetitive themes

Tag Lines

Not used often

Appears mostly with
charities and
nonprofits

Information Architecture and Navigation Choices

Horizontal navigation bar with links to important

information

Logo displayed in top right and/ or center above

navigation bar

Cycling events and news featured on main page

Information Architecture and Navigation Choices (Cont.)

Tables with more information about the rides

Links to buy club clothing and gear

Information Architecture and Navigation Choices (Cont.)

Most have an almost blog-like layout

Common Navigation Links: About Us, Rides, Gallery, Membership, Safety,
Contact, etc.
Cycling events prominently displayed on main page (typically in sidebar)
Link to Facebook group and/ or club email
Membership sign-up
Sponsors (if any) displayed on main page and/ or footer
Pictures or links to Google Maps accompany ride info.
Some separate rides by experience level
Most list club members/ leaders, others require login first

Navigation

9 Web Sites
Most dont have drop down menus
About Us: 6
Events: 4
Home: 4
Contact: 4
Membership: 2
Search / more link : 5
Club News: 5
Photos/ Gallery : 3

They have some form of:

Calendar
Races
Meetings
Trails

Navigation (contd)

Bicycle Club of Irvine mobile, desktop

Most links dont require drop down
menu and rides is clearly highlighted

Sense of Place
Bicycle Club of Philadelphia - icons and phrasing have historical reference

Beach Cities Cycling Club

- palm trees and sun/ocean

Bluegrass Cycling Club

- horseshoe/horse racing (KY)

Sydney Cycling Club

- sydney opera house shape

Sense of Place: Summary

Graphics of iconic landmarks

Philadelphia, PA: Liberty Bell, LOVE statue

Sydney, Australia: Sydney Opera House

Graphics of stereotypical/common objects of the region

Beach Cities: palm trees, sunset, ocean

Kentucky: race horse, horseshoe

Language, Attitude & Style

Social
Relaxed
Organized

Fun
Welcoming
Competitive
Informative

Most Common Color Schemes

Color Scheme: Lots of dark blues, dark reds, yellows. Professional, primary
colors
Background: Most commonly white
Text: Most commonly black
Nav Bar: Basic, primary colors
Content in the center: Most commonly white or blue

Color Examples

http://socalcycling.com/clubs-teams/

http://www.bikelink.com/clubs/

http://www.vcmonterey.org/newvcm/

http://www.eaglecyclingclub.org/

http://www.npscc.org/

Color Summation
Pros:
-

Professional
Simple
Athletic/Sporty
Clear/Not distracting from content

Cons:
-

Boring
Unoriginal
Serious. Does not look fun
Not very gender neutral. May deter women cyclists

Typography

Typography

Sans-serif
Font: arial or avenir next,
Use of bold, italic, underline
Text-size:12-18

Graphic/Image Treatment
International
Mountain Biking
Association Event
buttons have gears
in the corner and
graphics relating to
event

Shows speed of bikers

Cyclists arms open promoting
community

High contrast

Web 2.0

Alto Velo
Connect
personal
tracking to
community
site
User comments under posts

Web 2.0 (continued)

Form for the visitors to type feedback or comments to submit.

Sidebar to see what the latest comments were
Follow/Like on social media (Facebook, Twitter)

Events and Festivals

Interactive Calendars with

upcoming bike events

Final Summation
Overall most of these sites are:
Cons:

Pros:

not very organized

Passionate

very basic layouts

Clubs

not very catchy

Community

hard to navigate

Events

Over loaded with info, Blog look.

Very social