Continental Air lines

The continental airlines use analytics in the following operational areas.

Revenue management- The airline uses multiple data sources such as flight schedule data,
customer data, inventory data etc. to support pricing and revenue management decision
making
Customer relationship management- Continental uses customer value model to find out
its most profitable customers using frequency, recency and monetary values. Every
month analysis is performed and the result is sent back to the customer data base. Flight
attendants, gate agents etc. can get access to this information which helps them to find
out their most valuable customer.
Flight operations- Continental uses flight management dashboard to identify issues in the
continental flight network and manage flights to improve customer satisfaction and
airline profitability.

Continental can use big data to find out the type of food that most people are preferred. It can
also use data to add more airlines in the route which has heavy demand.